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Content and Conversation: Organic Growth Insights from Siege Media Podcast Transcripts

Siege Media · 123 episodes with transcripts

Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared.

Spoken has transcripts of 123 Content and Conversation: Organic Growth Insights from Siege Media episodes, with the speakers named. The newest listed here is from October 20, 2026.

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Latest Content and Conversation: Organic Growth Insights from Siege Media transcripts

Blogging Trends: Everyone's Doing Less of What Works

October 20, 2026

Ross Hudgens (0:10)

Andy, you put out a yearly content strategy study. I read it every year. It's amazing. This year in particular, I think it was more amazing than the maze you bring normally.

There's some really interesting insights in there. Could you summarize what your takeaways were from your study?

Andy Crestodina (0:27)

Thirteen years asking a thousand content marketers to answer like 25 questions. And every year, the performance of content, the percentage of people who self-report strong results, was always between 20 and 28 percent.

Crashed.

Ross Hudgens (1:07)

What do you think the reason for that is?

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