You Keep Blaming Customers For Ghosting Your Sales Emails... What If AI Helped You Write Five Paragraphs Nobody Was Ever Going To Read | Rick Jordan

Rick Jordan (0:01)

I have a decision for you to make.

Would you like to do this?

You're putting the ask right away, right at the beginning. You have to save your pleasantries towards the end. Now sometimes people are like, man, that's cold, you know, but at the same time, they get the job done. People are not going to read. You are disrespecting their time when you do that stuff. Save the pleasantries towards the end.

Something that grinds my gears is about the way that people communicate with customers, with clients, with other people via email, text message, or just any sort of written form. And today I'm going to change your life forever. As far as how you communicate, you're actually going to get responses back. Have you ever went out to a customer, a client or something, or meaning reached out to them, and you don't get a response, or somebody's like, I don't really know what you mean. When they're reading some whatever, I mean, I'm sure you've seen TLDR, too long, didn't read. This is something that I had to teach out, and I learned this method and this process that I do, this really protocol, like golden rule of communication. When I started working with a lot of law firms, you'll notice that a lot of powerful people do not write paragraphs in their communications. They don't, because they get straight to the point, and things are very clear and concise, and you just know what's expected or know what they want pretty much right away. Now, sometimes people are like, man, that's cold. But at the same time, they get the job done. And here's, I'm going to give you this happy middle and the right way to communicate with people in a written form in order to get responses, make more sales, and just get the job done, okay? That's what we're going through today. Now, what really started this, right? Because the internal communication within my company, I start to see a lot of these paragraphs and everybody goes to the long explanations of it. And I saw this, I'm like, nobody's going to read this stuff. And I've been seeing that or, you know, my customer's not responding to me. When I reach out to them, I'm like, well, you didn't put your ask up front, or you didn't say what you needed right away. And it's like, well, what do you mean? I'm like, take a look at what happens with lawyers, right? Have you ever communicated with a lawyer? Pretty much right out of the gate, they'll be like, hey, I need you to do this. And then sometimes that's the whole frigging email. Sometimes that's the whole text message. This is going to change your life. And you could think right now that this is going to make you sound cold, uncaring, name any negative term or adjective that you want. However, flip your framing today because this is actually respecting the time of the other person.

So when you need something, if you're going to ask a customer or even a friend or whatever it is right there, even a text message, you don't put in dinner for a text message. Maybe this is the best example. Now I'm thinking about this. You don't say, hey, you know what? Friday night, I'm really not doing anything. I got my husband who's out of town, and we're going to go to all of these other things. I could do this. I could clean. I could actually go to, I don't know why I'm taking the perspective of the woman here, but it's funny.

Or I've got this other stuff and all that stuff. What do you think? Maybe we could go out to dinner or maybe I could do these other things or whatever. It's like, no. It's like right away, it's like, hey, Friday night, you want to go out to dinner? Hey, Friday night, you want to hang out? And then you go into all that stuff. So I started like teaching this out and reach out in my company years ago.

Because it's like support tickets, right? For IT. And they would go through, it's like, hey, you know, this is performing this way or whatever. You know, yeah. And they go through like these three paragraphs of stuff. I can't even give the examples of what I would say. It's like, because this app doesn't do this, but this other app does it. So maybe we could go there and all this stuff. And then at the very bottom, like building up, you know, all this suspense, as I looked at this thing, and then at the very bottom, it's like, could you just let me know which way you want to go? Okay, thanks. Goodbye.