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You Aren’t Burned Out, Your Systems Are Just BROKEN artwork

You Aren’t Burned Out, Your Systems Are Just BROKEN

BigDeal

September 28, 2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. You've been telling yourself the same story.

Speakers Codie Sanchez

TopicsEntrepreneurshipBusinessInvesting

SPEAKER_1 (0:00)

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Codie Sanchez (0:30)

Have you ever been burned out by the exact life you used to dream about, where you're finally starting to hit your goals, and instead of feeling accomplished, you're just like, I can't handle this anymore. It's the symptom of way deeper deficiency in what you do every day. And if you do these few simple things that have changed my life, you can build a career and a life that actually energizes you instead of draining you. So in today's episode, I want to talk about the three moves I use to pull myself out of daily stress, and I want to give you the secrets because I'm putting a battery back in you. This is the BigDeal podcast. Let's go.

Okay. So I was actually thinking about this episode, and I don't think you're burnt out for the reasons that you think you are.

You are burnt out because you're doing too much of things you don't like, are not good at, and are not uniquely skilled at doing. And so you're calling it burnout, but in actuality, you just have a job you don't really like, even if you're the owner of a company. And you're tired of doing what is required and not what you want. You haven't told yourself a big enough why. And so you're obsessing every single day on the work that you don't want to do that feels repetitive and you're probably future casting 10 years down the line and thinking, dear God, if this is what my life looks like, then I'm going to off myself right now. And the truth of the matter is, you're not alone. This isn't unique, actually. Everybody does this. Everybody sort of future casts the worst state scenario and then gives up on the thing they know they're supposed to do earlier than they should because it feels overwhelming. Then I do it, too, as an owner. The problem is, one, you're never going to achieve very big things if you continue to do this. And the number one person and culprit and villain in this, with much love, is you. Like you are the reason you do not have the business, the life, the job that you want. Because you haven't made yourself so good at the very few things that you can afford to bring in more hires on the other stuff. Like right now, in your business, if you are like Elon Musk, you see a problem inside of your business, you go to the factory at Tesla, and you start saying, hey, we need to automate some stuff, because we are like doing too many things, I don't want this many employees, we need to automate it. So you start automating everything that you do right now, except whoops, you find out, oh, like Elon did, that you shouldn't have automated half the stuff, because it shouldn't have even been done in the first place. You have to go back on the plant, you have to actually tag with the spray paint can, all the robotics parts that actually make things take longer and thus you more miserable, and you have to sleep on the factory floor figuring out which robots to pull out and get rid of so that you actually don't have to work 120 hour weeks and sleep on the factory floor of a plant. Now he's like a crazy person, but I think you are doing this in your business too. And I've seen it, I mean, we've worked with thousands of business owners by now, and most business owners make themselves the hero because being the hero feels like taking heroin. It feels really fucking good. And so you are burnt out because you are treating yourself like a drug addict in your business. And you keep taking the heroin and taking the heroin because in the beginning, it feels really good to be needed. I'm out there, Elon Musk spray painting cans, things that I don't want to do. And eventually you annoy everybody else in your life because they're tired of hearing about you. Talk about Sally who sucks at work, or talk about this job you don't want to have, or talk about this employee you don't like because you actually haven't made the decision you know you need to change your life. And I know that's really kind of like tough feedback overall, but I have an entire system in my book, Own Or Be Owned, about process. Why? Because most small business owners continue to do the same thing that isn't working, bang their heads against the wall, and then wonder why their business isn't growing. Instead, you could put arcado process in there, which is cut all the things that you should not be doing in your business, as defined by does it make you revenue or not. Then automate the things that make you the most revenue first that you humanly can. Then delegate the things that have a high enough revenue driving component that somebody else can do them for you and you don't really like doing them. And then finally, outsource the rest to somebody entirely, even to be a team lead on it. I kind of picture most businesses, they look like when you grab cords out from behind the desk and everything's all inner woven and knotted together.

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