Writing Your Way to Millions with Neville Medhora

**Sam Parr** (0:00)
Whatever it was, the idea to event was six weeks, and I made $40,000 in profit or something like that. And I didn't spend a cent on marketing, and it was all through these sales emails that I was sending people.
So right now in the podcast, we have Neville Medhora. I've known Neville for 10 years now, maybe eight years now. I was a, I don't know if you know the story, Ben, I was a fan of Neville. So I read his blog and I was 22 at the time. And he wrote about copywriting and I was like, man, copywriting is amazing. I gotta meet this guy. And at the time he was charging for what he called, it was called a consult, like an hour long consultation. And I didn't have any money.
I couldn't afford it, but I bought his course and I was like, I gotta get to know this guy more. So I go, hey, I'm hosting an event in San Francisco. Do you wanna speak there? I'll arrange all combinations and travel. And he goes, yeah, I'm in. And so I bought him a ticket on Southwest for like 250 bucks and his accommodation was, I just let him sleep in my bed and I just slept on the couch.
And the event, I think the event, wasn't the event like just like 30 people's?

**Neville Medhora** (1:24)
You originally had like a book club. That was the first thing. So you were also, when you got there, you're like, would you also wanna speak at a book club? And I was like, well, okay, fine. And then you also did like bootstrap live. Is that what it was called?

**Sam Parr** (1:35)
Yeah, and I made $3,000 hosting that event. And so it was all good.
You made me money and I paid for your flight, but yeah, you just stayed at my house. That was a little bit of a fast one.

**Neville Medhora** (1:45)
As I remember it, I was sleeping. You're like, the accommodations are usually like a hotel suite or something. And it was like your couch with an 85 pound pit bull was my accommodation. But anyways, I thought you were cool and we're still friends to this day.

**Sam Parr** (2:00)
Yeah, so Neville was the best man in my wedding. So we're close. He also, him and I now live two doors away from each other.
And Neville has this thing called Copywriting Course. It was Copywriting Course with two Ks, Copywriting Course with each K. Now it's Copywriting Course with two Cs, normal spelling.
And he's basically had this course. Today is all about copywriting. Basically I'm getting at. But he launched a course like 15 years ago. And basically the same videos that he recorded for this course like 15 years ago is how he's been making a living for over a decade. Which is kind of funny.

**Neville Medhora** (2:34)
Yeah, I think 2011 So I was working closely with our good buddy Noah Kagan. He was building AppSumo like off my couch. And we were launching courses through AppSumo. And this is like 2010, 2011 when courses were like a new concept. It was like kind of cool to release a course.
And one of them that hit really well was about copywriting. Cause we were sending out to all the AppSumo email newsletter subscribers, which is hundreds of thousands at the time.
We're sending out all these really funny newsletters that also sold. So people would always ask the same question. They go, I know you're trying to sell me something. So why do I keep reading the whole damn email?
And I was like, well, it's because of copywriting. And I had been like studying it for a while. So it seemed obvious to me, but everyone was like, what is copywriting? How do I do copywriting? How do I implement that on my own? And so I was like, well, let's make a course so I could replicate myself and sell that. And we released that on AppSumo 2011, 12, something like that. And it just like, it was one of those things that just like struck gold. It just hit.
And I was like, oh, maybe there's something there. And over time, you're right. That's kind of what I'm known for. And that is probably my primary income to this day, yeah.

**Sam Parr** (3:35)
And you live like a pretty fancy life. You own a nice house, you buy nice shit, you don't work that much. So like it's been a good business.
And now, and then so basically a lot of people now know me as the copywriting person, or a copywriting, not the, but a copywriting person.