Will Guidara: The Leadership Strategy Behind the World’s Best Restaurant | Leadership | E403

**Hala Taha** (0:03)
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**Will Guidara** (2:37)
If you come into my business and you have a good time, you're going to talk about it a bit. If you come in and you have a bad time, you're going to talk about it a lot more. If you come in and you have a bad time though, and I do whatever it takes to turn it around, that's the experience you're going to talk about the most.

**Hala Taha** (2:54)
Our guest today is Will Guidara. He's the genius who turned Eleven Madison Park into the number one restaurant in the world. But this conversation is not just about fine dining. It's about why the future of business belongs to the founders who know how to make people feel seen, valued, and remembered.

**Will Guidara** (3:12)
How many people reserve their best efforts for consistency and excellence and don't invest nearly enough into those things that actually will lead to the kind of memories that people can hold on to. I just think you're leaving way too much opportunity on the table.

**Hala Taha** (3:25)
Help us understand, what are some of the touch points that we really need to pay attention to that our clients are going to remember?

**Will Guidara** (3:31)
If you have an office, the touch points don't just start the moment someone walks through the door. What happens when they park in the parking lot? What happens when they walk through the door? What happens when they're going up the elevator? Those are the moments that no one else has ever really thought about, and that's why you can make an impact.

**Hala Taha** (3:48)
In an agency business, what are some creative ways that we can give somebody the bill without having a bad experience?

**Will Guidara** (3:56)
The way I talk about it is like...

**Hala Taha** (3:59)
What's up, Young and Profitors? Today, we're talking about a massive business cheat code that most entrepreneurs completely ignore, and that's hospitality. If this is your first time with us as the hospitable host that I am, consider this your official welcome.
Make sure you follow the podcast, subscribe on YouTube, and join us every week for conversations that help you profit in every sense of the word. Will, welcome to Young and Profiting Podcast.