Why Your AI Content Feels Soulless - Diane Strand

Diane Strand (0:00)

If you start relying on it to do your work, you're the first to be replaced. I don't think AI kills creativity. I think it forces us to be more creative. If I'm not still critiquing and redirecting my AI, then it is not a tool, it's something that is doing it for you, and then you will fail. The first studio who tries to produce the first film completely on AI and just goes, make me a 120-minute film, nobody will watch it. It will fall flat on the tips. If you don't know how to use the tool, they're gonna hire the person who knows to use the tool.

Marketing in AI cannot sell to a human. If you want a human to buy, you need to have a human initiating the marketing. Your story is your strategy, your content is how you connect, and your community is what keeps you authentic, and there is no AI in any of that.

Dietmar Fischer (0:58)

Yeah, we have Diane Strand here today of JDS Studios, and it's about creativity. You might ask yourself, and what's about AI today? And I'd say it's everything about AI, because what is our human mode? What makes us special? And creativity is one of those things. But let's Diane tell you everything about it, because she's obviously better at it. Welcome to another episode of The Beginner's Guide to AI. It's Dietmar from Argo Berlin at the microphone, your digital marketing agency. Don't forget to go to beginnersguide2.ai to get the newsletter and never miss an episode or get my thoughts, everything I have. Also go to AI for the 99%, where I sometimes publish a nice tips and tricks episode for the small and medium-size companies that are 99% of the economy. But before I talk too much here, let's give the microphone to Diane.

Yeah, I can talk a lot about Diane, but the best thing is she tells you something about yourself. As you know, out there, I hate those PR things that I have to read.

But first of all, Diane, welcome to the podcast.

Diane Strand (2:25)

Thank you so much. It's a privilege to be here.

Dietmar Fischer (2:28)

Great. So, Diane, actually, you and AI, you come from the creative field. And everybody thinks about, oh, that's problematic. And what was your idea? How did you come to use AI? Or what was your feeling towards it?

You and AI, what's the, what's, it's a good or a bad relationship?

Diane Strand (2:51)

My relationship with AI is pretty good. I am a true believer that you have to have the human in the middle. I don't think that it should be the replacement. I think it's a tool. Just like, you know, at one point we used to, you know, try and push pointy little objects into, you know, as a nail and use a rock, but now we actually use a nail and we use a hammer, but somebody still has to swing the hammer.

In that aspect, that's the same thing. You still have to have the human pushing the AI buttons to make it happen. So it is your voice, it is your story, it is your visualization and your vision going forward, but if we can get there faster, why not? If we can get there easier and with less struggle and anxiety and overwhelm, why not? And that's where the tool of AI is very powerful. If you start relying on it to do your work, you're the first to be replaced.

Dietmar Fischer (4:01)

Definitely. And but do tell us, you work in, I said, creative industries. What exactly do you do, Diane?

Diane Strand (4:10)

Well, I do video and multimedia, and I work with talent who is very creative, whether they're actors, designers, graphic artists, they are web people, they are camera operators or editors.

And yes, AI can be one of those tools that you could see that could do some things for you. But if you're not feeding at your vision and your personality, then it's never going to work anyways. I mean, that's the first thing. When I see social media online and it looks AI, I don't watch it. When it's very clever and unique, but I know there was human ingenuity into it that is amplified by AI, it's awesome.

It's engaging. It draws me in. Those are good things where in social media before, you couldn't get those kind of engaging moments happening. It was way too expensive. You couldn't be able to do it. It would take too long and it lost its point. Right? So being able to do some of that and feed it your voice and your leadership and your style and creativity, and put your social media out there, create your short film, put your graphic designs out there. But if you can visualize it and tell AI what you want it to do, and it comes across and it is your vision, what's wrong with that?