Why The Forward-Deployed Marketer Is the Most Desirable Marketer

Eric Siu (0:00)

So your job as a 1% marketer is you're constantly looking at the bottlenecks, right? And then you're improving your bots, because let's say you're deep in one area, such as paid media, you would know all the things to do to make the best paid media bots out there. Okay, so your job is, let's say you're specialized in one area, go make the best bots out there, and then release them to your team. And then maybe other team members can then participate. And then you all can make the bots better, because I truly believe again, that we're all just supposed to be bot managers. We want to hire more forward deployed marketers. And forward deployed marketers for us are people that work on their... They work on market, they're deep in one area. You might be deep on SEO or paid media or copywriting or creative, whatever it is exactly. But then you understand the disciplines at a high level. So you're broadened at the T, and then the I of the T, that's where you're deep. Now, a forward deployed marketer also works directly with the customers too. So they can figure out, based on whatever solution they build for the customer, what can they take from that and put into the scaffolding that they have, the foundation that they have for their workflows. So we are actively hiring more forward deployed marketers. I'm going to show you my Slack channel in terms of how I'm trying to work with it from an AEO SEO standpoint and how I'm already starting to try to hand off my bots. So some of you that have been watching these webinars for the last few weeks or so, you have seen that I have been making these bots, I've been tweaking these bots. But if you're doing that and you're just managing all that by yourself, you're not going to be able to drive true leverage. You need other people on your team to be able to do so because you might be able to get it to 70, 80 percent there, but it's truly the people that are on your team that are in the trenches, they are going to have a lot more context than you have and they're going to be able to tweak it to make it even better. Okay. So let me share my screen over here. So this is our Slack channel, right? So this is our Slack channel. And then you can see in this Slack channel, we're just testing this right now, right? So we have these different agents inside this channel. So Dudu over here is my ChatGPT dot, okay? So it has a lot of context from how I build things and it uses Astra. So when I need it to do heavier thinking inside of Slack, I have it do that, okay? Now, Team GEO Audit, what does this do exactly? So this finds the SEO, or GEO citation gaps and it writes fixed briefs.

So we can basically attack competitor gaps when it comes to AEO or GEO, whatever you want to call it. Then we have the Team AEO SEO Bot, which I'll cover in a second, and then we have the Team SEO AEO Measurement, okay? So I had these sitting privately as bots inside of my Grokbot, but now I've introduced them inside of Slack. So we are now, even though Grokbot graciously hooked up all these accounts, now we're just paying for them all, right? It's so good to the fact that our team, there's like an uproar yesterday when Grokbot, basically they had some issues with it, right? So that means that they have product market fit here because people are really mad when it's not around, right? So what I would say is this, when you look at this channel, what it's really doing here is from an AEO SEO standpoint is it's looking at content that I'm putting out from an external content standpoint or internal content standpoint, and then it's mapping out what we should perhaps be drafting to the blog from an AEO SEO standpoint.

So the headline here might be OpenAI. versus Grokbot versus Muse. Which agent should you buy? Or B2B content formats ranked S to D tier? Why case studies be short form for leads? And how to stop AI ads from burning 100K before anyone checks? Or lead sources ranked S to D tier for B2B referrals and emails to win? So I'm familiar with all of these because I covered these in various short form pieces of content, or even like my podcast on marketing school or my Leveling Up videos. So what happened over here is Jev. Jev is a classifier. It's an API that you can use where it can basically classify things very quickly for cheaper. It can classify things very quickly as well. It basically looked at our evaluation for, hey, what should be considered clear? So it suggested 12 ideas initially, and Jev only passed seven based on the criteria that we have. Okay. And then you can see over here is like, oh, hey, we actually, here's the tape where we were talking about this, right? Could be from Granola Notes, could be from YouTube, could be from YouTube over here. And then it also shows like the closest tape, right? Basically meaning, have we published this piece of content already? So my point in showing you this is that this is nice, but it's too much for you to manage, especially if you're a marketing leader or if you run the company, you can manage this. Sure, you can create all these bots, but if you have to be the one that's spinning all these plates all the time, you cannot work on the high leverage things that only you can do.