Why Light Exposure is Fundamental to Wellbeing | Joovv, Wes Pfiffner

Wesley Pfiffner (0:00)

90% of Americans' time is now being spent indoors. Their lifetime. So we're just an out of balance, right? And we do this as a society, and humans in general, we advance very quickly, and then we realize, huh, that might not have been the best thing to do. Light is a fundamental piece of our health that we just, in general, most people don't have a very good understanding on.

And once you start wielding it to your benefit, you can see pretty dramatic changes.

Michael Gervais (0:40)

Okay, welcome back or welcome to The Finding Mastery Podcast. I'm Michael Gervais. By trade and training, I am a sport and performance psychologist. And I'm fortunate enough to work with some of the most extraordinary thinkers and doers in the world. And this podcast was designed to capture the essence of the essence of the world. And I'm fortunate enough to work with some of the most extraordinary thinkers and doers in the world. And this podcast was designed to capture the essence of the essence of the world. And I'm fortunate enough to work with some of the most extraordinary thinkers and doers in the world. And this podcast was designed to capture the essence of the essence of the world. And I'm fortunate enough to work with some of the most extraordinary thinkers and doers in the world. I want to take a minute here to announce a really exciting event that we have coming up. As you continue to navigate the challenges and opportunities of 2024, I want to pose a question, what are you doing right now to be great with stress? How are you working with stress on your pursuit towards your most important ambitions and goals? And I just want to get right to the heart of the key elements, one in particular, for what it takes to excel in today's high heat, high stakes world. Because stress is not the problem that we think it is. Stress is a synonym for change, and our ability to be agile with change, that is the real opportunity at hand. So if you're wanting to unlock extraordinary results and sustainable performance in your life, it's not about avoiding or reducing stress. And as simple as that sounds, it's very tricky to do, but it is about fundamentally changing your relationship with it.

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Now, this conversation is with Wes Pfiffner, a member of Joovv's leadership team.

Now, if you haven't heard of Joovv, it's cool. They are the first company to develop a modular full body light therapy for personal in-home use. But let me explain what that means. So first, like why light therapy? Why be interested in light therapy? You probably know that UV light from the sun helps us to create vitamin D, but other colors and wavelengths of sunlight are crucial for our health as well, like red light and near infrared light.