Why A Company Brain Will 100x Your Revenues

**Eric Siu** (0:00)
Most people are buying AI backwards, so they're buying co-pilots, they're buying agents, they're buying all this different tooling. And what's really the thing that matters the most is the ability to combine everything together. This concept of having a company brain, a single brain, that's missing. And in this video, what I'm gonna do is I'm gonna show you how you can go about doing this and how we went about doing this as well, and how it's gonna change everything about how you go about doing things yourself or how you go about doing things with whatever organization that you're working with, because I guarantee you, it's going to make you a lot more money. Let's get into it. So you can see over here, the whole idea here is, look, you're disconnected before was that you had a lot of different files, you had a lot of different disparate tools. So you might have Slack, you might have Gong, you might have, let's say, your CRM, right? You might have Salesforce or HubSpot, you might have your different, you might have different GitHub repos, you might have different analytics tools to plug in. So everything was this situation before where things weren't talking to each other. But the idea that you have now is that you have this company brain where everything's connecting to it, okay? So you have your different Slack channels, and then this brain is feeding these agents that you have over here, which will then lead to the different output that you can get out, which I'll show you in a second. But literally, what our company brain is doing for us is that it's publishing X posts that are getting hundreds of thousands of views. And I think last month, for us at least, it's for my personal account, we did break a record in terms of getting about 2.3 million views or so, which is great because our X account is continuing to compound. Whereas like months and months ago, we were maybe getting maybe 100,000 views or something like that. So that's going up quite a bit. And it's making it where one person can do a lot more. And that's because we have the ability to have these company brain agents talk to our people. And that makes things a lot easier. So here's what I'll call it here. So at Single Grain, which is my ad agency, we have this running across like 500,000 tokens of persistent memory. You have 90 plus daily crons, multiple specialized agents, and thousands of sales calls that are feeding the system. So you basically have one source that includes 2,800 gong call transcripts turned into operational playbooks. So this is how we do things in general, because we've been doing these calls for such a long time.
And so you can see 15 calls produce 390 insights, 470 facts, and 125 frameworks. So this whole idea of creating a searchable company, a queryable company, you can only do this if you have a company brain, a single brain. So what matters is that you don't just look at a call as just a call.
One call artifact produces way more. It produces an objection library. You get sales training input. You get a positioning signal. You get a content idea source, CRM risk flag. You get future agent instructions. So you get way more output from your input. And that to me is very high leverage. And so for me, everything I think about doing is, how do I get a 4 to 1 return on investment? A company brain should then convert knowledge into better execution. So if you look at this execution architecture in five layers, you can see that capture, that's at the very bottom.
So your calls, your CRM, your SOPs overall, so you want to make sure, again, that's the foundation. That's why people are talking about building this queryable company, and you want this stuff to be searchable. So your agents can find it. Then retrieval. So you want the right context at the right time. You want the source of truth, what to trust. You want to make sure that you're feeding good guardrails or you're providing good guardrails in terms of judgment for your agents, and then it will learn with you over time. And then permission. Who can use what? So who gets what in your company?
And then feedback, corrections and rules, and then execution agents and workflows.
So that's all great, but you got to make sure that again, you want to think of this as a cake. So at the very bottom, again, you start with capture. Again, most people aren't thinking about even the capture part. So if you're thinking about that right now, you're already way ahead of the game.