"What Were They Thinking?" – HelloFresh Faces Backlash Over Explicit Pride Campaign

**Patrick Bet-David** (0:00)
There's a commercial came out called HelloFresh. You want to talk about Down on Bended Knees? So tell us about this HelloFresh commercial and what this company thought was a good idea to do.

**Vinny** (0:07)
They posted something on their Instagram.

**Patrick Bet-David** (0:11)
This is the weirdest thing I've ever seen in my life, but Vinny, kids, earmuffs, parents, kids can't walk in these five minutes.

**Vinny** (0:17)
And pay attention, for you guys to know HelloFresh, it's a food delivery service, meals, and all that type of stuff. They put out a statement basically telling gay men how to prepare an earmuffs for the kids for anal sex. They wrote, we know eating isn't always top priority this month. Do you know what that means? We know that you're not, if you're in that community, you don't want to eat that much, Pat, because you don't want that much food in your stomach because you know what's going to happen. They say, we respect that. But for those of you who are dot dot dot prepping, I had to look this up, Pat. Do you guys know what priority prepping is? In context, prepping means cleaning out your bowels before guys do their business with guys.
And that's why they're promoting. Ready for the next line? We have an extensive line up.

**Patrick Bet-David** (1:02)
Vinnie, stop.

**Vinny** (1:03)
Pat, I'm going to show you something different. Recipes available. Happy Pride. Okay? Let's just, I'm not being, you should hear the comments and then go back to that. So Pat, ready for this? Somebody put Bottoms Up as the Pride discount code. HelloFresh's official account responded saying that. Use Bottoms Up for a Pride Month discount.

**Patrick Bet-David** (1:24)
Okay, so now it's...

**Vinny** (1:25)
So, okay, by the way, this is the same company, just FYI, if you guys don't remember, 2024, the Department of Labor investigated them for migrant children working at one of their package facilities. Put that aside. But this is HelloFresh, a food delivery company, saying, hey, we know you guys aren't eating that much gay men this month because we know that you're having sex, okay? So we respect you for that. So before...

**Patrick Bet-David** (1:48)
Let me ask this.

**Vinny** (1:49)
That is disgusting.

**Patrick Bet-David** (1:50)
Here's a part that I may not have, and I've never heard of HelloFresh. It may be a big company. Is HelloFresh only a gay delivery company?

**Vinny** (1:58)
No, no, not at all.

**Patrick Bet-David** (2:00)
You know that?

**Vinny** (2:01)
I know that for a fact, Pat. The owner is a German guy, and there's two other people, CEO. It's a public company now, but look up CEO of HelloFresh.

**Patrick Bet-David** (2:09)
Maybe HelloFresh only delivers to gay people.

**Vinny** (2:12)
No, not at all. German multinational... Based on this, you better start boycotting them, and they're only going to have a gay client.

**Patrick Bet-David** (2:17)
7.1 million active customers worldwide as of 2022, and so areas served Australia, Canada, New Zealand, United States, Western.

**SPEAKER_3** (2:26)
And we're live from the living room as Doug eyes up the matchday spread. He's reaching for the Buffalo wing. Perfect. Hang on, what's this? Oh, he's going for a can of Pepsi too. Incredible.
What a finish.
Sensational combination. Look at the delight on his face. There's no doubt about it. It just tastes better.
Matchdays deserve Pepsi. Food deserves Pepsi. Grab a pack of Pepsi Zero Sugar for today's match. It's poetry in motion.

**Vinny** (2:56)
No, no, no. This is not a game.

**Patrick Bet-David** (2:58)
So to go back to this campaign, was this a 19-year-old girl that's in college or fresh out of college, a 22-year-old girl that came up with this campaign that HelloFresh didn't support? Or is this coming from the top? Like, have they made an apology statement?

**Vinny** (3:10)
No. Go to their Instagram. If you can, Conor, go to their actual Instagram page and go to this post. No, no, no, no, Pat. They were in the comments saying, we love it. Like, cook. Cook in the comments, okay? And here's my thing while he's looking it up. I don't care what they do in their personal life. It's that 13-year-old or whatever. Go to their, keep going. Look at this. No, they're doubling down. Go up, up, up, up. Oh, I'm sorry. Go down, Conor. Keep going, keep going down. HelloFresh. Boom, that's their eating is not really a priority, blah, blah, blah, and go into their comments. Go to the actual post. Left. No, no, right there, right there, right there. Yeah.
And then in the, no, they're promo bombs up. They're not anti any of this, Pat. And then go to the other one that had the comments on it, Connor, it's the next one.