What Does It Mean To Be A Man? Wake Up Warrior - Garrett J. White - #053

**Chris Williamson** (0:00)
Welcome back, friends. My guest this week is Garrett J. White. Now, if Rory Sutherland's episode was trying to step onto a train moving at high speed, Garrett White is more like being picked up in the air by a tornado and thrown around. He has an insane level of energy. He's a business coach and a transformation coach, both physically and mentally, for thousands of men over the last few years. And that definitely comes across in his manner, which I actually quite like. I've always been fascinated by characters like Tony Robbins, and Garrett White turns this up to 11 Also, he deals almost exclusively with men. He's actually beginning a product that's specifically for women. But up to now, his focus has been on men. And with this crisis of masculinity and accusals of a patriarchy and tyrants in waiting for children who play fight in schools, I thought it was quite an opportune time to get hold of someone who crafts men's direction. So if you are a man or if you are a woman, I would love to hear what you think. Get at me on Instagram, Twitter, wherever else you surf and give me a message. Let me know what you think about Garrett's approach for crafting the direction of men moving forward. But for now, please welcome Garrett J. White.
Garrett White, welcome to Modern Wisdom. How are you today, sir?

**Garrett J. White** (1:41)
Wonderful. I brought on my gray bearded hair on my chin to represent the modern wisdom game. You know, modern hair, gray facial hair, I think it qualifies me to be here.

**Chris Williamson** (1:53)
That's the facial equivalent of smart casual.

**Garrett J. White** (1:56)
Yeah, exactly. Exactly.

**Chris Williamson** (1:59)
Garrett, for the listeners who don't know who you are, can you give us a bit of background, please?

**Garrett J. White** (2:04)
Absolutely. So I'm my author of two different books, one book called Be The Man, which we have available on Amazon and we have tens of thousands copies of this book actually going out every single month, and a book called Warrior Book, which is its partner book. These two together represent an organization and a movement called Wake Up Warrior, which is a lifestyle for businessmen, particularly married businessmen around the globe. And we have clients in 27 countries and we have events of thousands of men that travel to us with thousands of clients online inside of our membership sites and our experiences, but the whole premise is how can a man actually access power, while at the same time continuing to produce across all areas of his life? How can I bring my body, my being, my balance along with business production and not have them be mutually exclusive?

**Chris Williamson** (2:51)
Wow. So you're trying to raise the consciousness and the performance of men as much as possible?

**Garrett J. White** (2:57)
That's a good way to put it. Yes. The New York Post, when they interviewed us about one of our programs called Warrior Week here, it was actually 2016, they did a huge write up for us. A couple other people that were interviewing us, a couple of people come out and done small documentaries inside of our events. They all coined the same phrase and they spun off of what New York Post is, which is Wake Up Warrior is the initiator of the industry of masculinity.
When I started talking about this, people have been talking about it. There's articles, Gillette's done a media play on it. People dabble with it, churches dabble with it, religions dabble with it, politicians dabble with it. There's been groups that have come up mostly run by Christian organizations trying to inspire men to be something. But Wake Up Warrior came along and said, hey, listen, we're a bunch of businessmen and we know there's a better way because the way we're doing it isn't fucking working and things need to be different and we don't do it as nice as the Gillette commercial and have guys sitting in a row and talking through it. And although the principles inside of that are true, the nature of Warrior is far more aggressive in our approach at pulling it up because we're not actually at work. We're hunting down alpha males and ultimately helping men, all men, recognize that when I say hunting down alpha males where everyone is an alpha male. Like in your world, every single fucking man that walks the planet is an alpha male. Even if you're a guy who's behind a keyboard all day long and you think you're not, and you're looking at Chris and you're like, he's a goddamn fitness model. He looks amazing. I wished I had a body and wear my underwear like that on Instagram. But you're like, shit, I don't want to even fucking wear my underwear in front of the mirror by myself. Let alone look like, I want to be like Chris, listen, even if you subscribe to the dad bod game, underneath that for you is something bigger. And that's really what we're pursuing. Single, married, doesn't matter. The message is the same. You're a man, stop lying, start leading. And the way you lead is you stop lying.