WebMCP clearly explained (and how to make $$)

**Greg Isenberg** (0:00)
Think about this. AI agents are about to become a new kind of visitor on the internet, and I think billions of dollars of wealth will change hands in the process. Because millions of AI agents are gonna be browsing and buying on the internet, but the internet isn't designed for them to do that. And that creates a really interesting question, which is what does an agent-ready website or app look like? And how do you actually build one? Well, there's this new little thing by Google called WebMCP, and I'm honestly surprised more people aren't talking about it. The simple idea is that websites can expose cleaner actions for AI agents. So instead of an AI agent trying to figure out a page like a human being, the site can basically tell an agent, here's how to search, here's how to book, here's how to buy. So today I have my friend Vinny come on and just clearly explain what WebMCP is, how it differs from MCPs, why it matters, where the opportunities lie, and I give you two startup ideas that I think could cash flow that you can start today. Enjoy the episode. I hope it gets the creative juices flowing, and if you haven't liked, comment and subscribe, what are you doing? This stuff should be paid. We make it free. I just want to see you win.
Let's go and I'll see you at the end of the episode.
Thank the MRR gods. Vinny is back on the pod to explain something very, very, very powerful WebMCP. Vince, you actually brought it to my attention. Vinny, by the end of this episode, what are people going to learn?

**Vinny** (1:41)
They're going to learn how to use WebMCP, which is exactly like it sounds. It's M-C-P, but in the UI, in the browser. And this is like a brand new experimental feature from Google and Microsoft. So I really think this is a first mover advantage here. So if you can learn this stuff, you're really bringing, you're getting the skills that you need to bring stuff to market that is emerging, that's going to probably be the next big trend. So I think this is a really cool thing.

**Greg Isenberg** (2:09)
So Vince is going to actually explain to you in a clear way what WebMCP is, how to use it. And at the end of the episode, I'm going to share with you two startup ideas, cash flowing startup ideas that I think could use WebMCP that you can build today. That'll be at the end. Vince, you start them off.

**Vinny** (2:27)
All right, cool. So let me start from a problem I had myself. When I heard about WebMCP, the first thing that came to mind is this shop that I've got here.
It's an espresso machines and gear shop. So I was buying an espresso machine and it has a lot of specifications, it's got a lot of gear and accessories, and figuring out which one's right for me, and also which accessories fit was a pain. So it was a lot of back and forth, Googling, also putting stuff into an agent or chat GBT or whatever, and does this fit? Will this work? So I thought, oh, cool. This is a great use case for something like this, where we could build a shop with WebMCP tools in it that your agent can talk to. So you can bring any agent that you're using, which is whether it's like Cloud Code or ChatGPT, Cowork, whatever agents are out there, maybe Grokbot, and you can talk to the website and ask it stuff. So let me just show an example real quick. And so I want to upgrade from my current Mara X machine, and I want to get one that's able to make two flat whites a day easily and fits on my counter space, which is about 32 centimeters wide.

**Greg Isenberg** (3:46)
By the way, in simplest, like in the simplest form, correct me if I'm wrong, Vince, but WebMCP is basically just websites with agent buttons. So we're making websites agent readable and agent actionable. Is that right?

**Vinny** (4:02)
Exactly. And it's not like this wasn't available before, but it was available in a lot like clunkier way. So you've got computer use or you've also got agents that can kind of browse and use a browser and go through websites, click buttons. But before they had to do it in a very not so efficient way. So they're, they're getting the entire DOM, which means they're getting all the code from the website and they're like scanning through it and finding where to click, taking screenshots and stuff. But look at that, what just happened right here on the screen. It manipulated the, the website, was able to find two machines, put them side by side, and then it highlighted really cool feature, highlighted what features or what specs about the machines fit my request that I just had. So it's like the Portafilter fit, which is going to fit like an accessory you have, and then will it make the two flat whites like you asked? And does it have the right width? Will it fit on your counter spot? So like, that's really cool. And before, to do all that, well, first of all, it wouldn't be able to manipulate a page in this way as easily, and also it would have to go through all this scanning, all this code reading, whereas this now with WebMCP, there's a set of tools, like the ones that are just popping up on the screen here, and those are the ones that you make available to the agent. So it gives it a really efficient, concise list of things that it can do on the website, and it knows how to do that, and it can just do it easily.