We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! - #Success - Ep. 134 artwork

We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! - #Success - Ep. 134

The Russell Brunson Show

June 29, 2026

A year and a half ago, I walked off the Funnel Hacking Live stage, took my shoes off, and left them there — the wrestler’s way of saying a career is over. FHL 10 was “The Last Dance,” and I meant it.
Speakers: Russell Brunson, Todd Dickens
**Russell Brunson** (0:00)
Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you wanna learn how to sell, so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com/podcast.
That's sellingonline.com/podcast.

**Todd Dickens** (0:18)
This is The Russell Brunson Show.

**Russell Brunson** (0:22)
Hello everybody, it's Russell, and we are right now at Lake Powell, about to start a crazy family trip, and wanted to make it a quick video before we head out of here. It's been a crazy little, the last little bit. We've done eight days of events in the last two weeks, and then we drove from there down to Lake Powell to come surf for a week and get a vacation and get ready for some cool things that are happening. One of the cool things is you probably, you may or may not have heard actually, I keep thinking everyone's heard, and then everyone here is like, wait, what? So you probably heard last year, a year and a half ago, we did the very last ever Funnel Hacking Live, Fhl 10, The Last Dance.
And we decided to close down Funnel Hacking Live for a while. We didn't know if it was going to be for a year, for five years, for a decade.
But we did close it down. We may have also heard that we are doing a new event, a one-time only encore event this September called Funnel Hacking Live AI, Fhl AI. So before I told you, tell you about that, I actually wanted to, sorry for the house, some people are all having fun up here. I wanted to actually show you the clip from Fhl, where we talked about Fhl, what it is, what's happening, what the plans are, and I'll come back, and I'll tell you now what's happening now that a year later, we have a plan and it's exciting. So for that, I'm going to show you a really quick clip from the last ever Funnel Hacking Live. I'll be right back. Well, that's surreal. That may be the last time I walk out of the smoke.
Mike, take it all. Get it. Take the last moment. All right. So, Funnel Hacking Live 10, The Last Dance, Funnel Hacking Live number 10, dot, dot, dot.
What's the dot, dot, dot? I told my team that on day number one, talking about like, even my team's like, so this is actually the last one. I'm like, we're not selling tickets to the next one. But I was like, let's call this, Funnel Hacking Live 10, dot, dot, dot.
I have some ideas, I have some plans.
Some are half-baked, some are full-baked, but they're all really, really exciting. A lot of times, as you guys know with faith, you don't really know the path, you just know the destination. I know where I'm going, I know where our team's going, I know where we're going. I have absolute clarity on that. The path between here and there is a lot of fog and some smoke, and so I'm taking steps into faith as we're going, which is why some of the stuff will be more and more clear over time. All I know is the first steps and the second steps, and we're kind of about that far, and then I'm waiting for God to lead me and guide me on all the rest of the things. I'm gonna share with you guys what I do know, and it'll be fun, and I'm excited. So, Funnel Hacking Live, The Last Dance, what is next?
By the way, I've enjoyed the last four days, this has been so great. I might just run the session for like six hours, I don't wanna get off stage and leave you guys. Tony's gonna hog all the time, like I wanna hang out with you more, anyway, it'll be good. Don't be late for Tony, we started to, do not be late, it's gonna be amazing, okay? So, that was not what I was gonna show. Okay, I wanna take you guys on a path down memory lane a little bit. How many of you walked in, you saw the big huge timeline across the wall of like all the different Funnel Hacking Lives over the last 10 years, okay? When I walked in, I saw that, I was just like, I stood there for like 10 minutes, I was like, oh my gosh, looking at each picture and like remembering the things, trying to remember back about how I felt in the moment, right? Very first Funnel Hacking Live was here in Las Vegas, 2015, and it was something where it's like, we weren't planning on doing an event, we weren't an event company, Todd and I just wanted to launch a software company. Like that was the plan, we're gonna launch software company. And then all of you guys, you Funnel Hackers, you all started meeting up and doing things on your own. There are Funnel Hacker Meetups happening all around the world, all around the country, people were meeting up and hanging out, and I don't know, part of me was like, I wanna hang out with all these people, they seem really cool. And so after seeing these little pop-up meetings happening all over the country, we're like, we should do something, let's like make a formal one. And so this was gonna be one and only time meet up and called the Funnel Hacking Live 2015 We sold tickets to it, and the first year we had about 600 people showed up. It was right after I launched my book, the.com Secrets book, and I had won a Ferrari in an affiliate contest for network marketing company a couple of years earlier. And I was like, I'm gonna give away my Ferrari to somebody who sells most copies of the.com Secrets book, because I just want to sell a whole bunch of books, because my ego wanted to sell books, right? And so that was the price. We sold most books would get this Ferrari, and so we're gonna do it at the live event. Now, have you guys ever tried to bring cars into a casino and drive them in? It's not as easy as you think. We took forever to find a place that would allow us to do it, so we figured it out, we brought it in, Jeff Walker had won the car, so we had a chance to like give it to him, but we had a Ferrari on this side of the stage right here, where people could see the Ferrari, and then at this event is where we also launched the Dream Car Contest. Do you guys know about the Dream Car Contest? Yeah? So when affiliates get elite, we get 100 people signed for ClickFunnels, we cover the car payment of your dream car. Your dream car could be a Tesla, it could be a Corvette, it could be a minivan, whatever it is, and so we also brought in a Corvette to show the Dream Car and we launched the Dream Car Contest at the event. That was the very first Funnel Hacking Live.

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