"We Grew After Firing Candace Owens"- How The Daily Wire Survived Losing Its Biggest Stars

**SPEAKER_1** (0:02)
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**SPEAKER_2** (0:30)
You took it as the CEO of the company from zero to a billion. It's not easy to do. And in the media space, we're now looking back for others that are going into the space.
How do you process, because if we look at the history, I've read the book, they call me Ted, how Ted Turner, OG, built CNN and what happened, but he wasn't talent. And even in the book at the end, he says the news must be the talent, not the, what do they call it, not the reporter, but what do they call it on TV?

**Jeremy Boering** (1:01)
The anchor.

**SPEAKER_2** (1:01)
The anchor, not the anchor. The anchor is not the talent, it's the story, the story, so the anchor needs to talk. We're very much like a Walter Cronkite. Today at 6 p.m., John Doe walked through the building and he was shot and all of a sudden, instead of, I cannot believe, you know, it's more of an animated. So is it really worth building a media company with the podcasting model, knowing like, if I look at everybody at Daily Wire, okay, and let's take Daily Wire as the, you know, the largest conservative, you know, digital media company, whatever we want to put it out there, right? You guys are not on TV. It's not like you're on, you know, you have like your own channel, like Fox News, Newsmax. That's not the business model. But when you get the talent that comes in, they're on YouTube. Yeah, you do some products, CTA, all this stuff. Michael Knowles, phenomenal job. Matt Walsh, incredible talent. You know, Jordan Peterson. You got all these different people that you have.
Now looking back, do you think it's a model that works? Because say you sign up for three years. These are people that can leave you and go create content on their own. You know, like what's her name? Cooper.
Brett Cooper went. Nice channel. I think she's at two million subscribers. Candace went. She's at, you know, whatever, six, seven million subscribers.
Versus on TV, some of them can't translate to digital. You know, there's, I won't say a lot of the names. A lot of the TV guys, 90% of them, I don't think they can go build a podcast on Excel. So do you think it's worth building a media company with podcasting digitally?

**Jeremy Boering** (2:35)
Yeah, I mean, well, we had a great run, right? 10 years at The Daily Wire, our revenue grew every single year, year over year. We went far beyond anything that we could have imagined when we first started the company. But we were always aware of that, of the challenge that you're talking about. You know, we, when we started, we really started with two shows. We started with Ben Shapiro and Andrew Claven. And then we had our editorial department, a bunch of writers covering the news.
And in those early years, Ben took off like a rocket ship. And now that was by design. I mean, Ben and I had been working together on Ben's brand for many years before Daily Wire ever started. We had a sort of proto-Daily Wire company that we had built within a conservative nonprofit called the David Horowitz Freedom Center. It was called Truth Revolt. And I had sort of early on seen in Ben what I thought was generational talent. And that instinct obviously bore out. I think Ben's the most important political commentator of his generation. But not many people saw it at the time that I saw it. And they didn't see it mostly because it was old guard, linear media guys. You know, Ben didn't have an obvious voice for radio. He didn't have an obvious face for television. He talked too damn fast.
And I was running an organization called Friends of Abe, which was like a kind of Hollywood secret society, basically. Alcoholics Anonymous for...

**SPEAKER_2** (3:54)
Yep. Very familiar with those guys.

**Jeremy Boering** (3:57)
And so I had access to all of this Hollywood talent.
And I would do things for people. I'd help this writer get a job on this show every now and then, or that sort of thing. And I started saying, I thought there was an opportunity for Ben to become the successor to David Horowitz. High-intellect, Jewish, fighter by nature. And so David was getting older. His foundation needed an heir.