We found the weirdest ways to make $1M, $1B, and $5B

**Sam Parr** (0:00)
So today, we're talking about a very specific topic that I never thought we would go there. Sam, did you ever think we'd go here?

**Shaan Puri** (0:08)
Maybe by episode 2000, but I wasn't sure if it's gonna happen this soon.

**Sam Parr** (0:10)
Yeah, it's a little early. Today's episode is about the business of butts and guts. Cue the intro music. So Sam, have you ever seen this story about how honestly, actually it's not an act of desperation to talk about this. It's actually, this is us flexing on everybody. It's like, dude, we can take anything and we can make it entertaining and about business. I don't know if you've ever seen Larry Bird one year. He was playing against the Atlanta Hawks and he decided in the second half, he was just too good. And he's decided to only shoot with his left hand.

**Shaan Puri** (0:51)
Yeah, I saw that.

**Sam Parr** (0:52)
For the whole second half. That's this. This is our shoot only with our left hand to try to do a full great business episode on with the constraint of everything's got to be related to butts and guts.

**Shaan Puri** (1:02)
Dude, we actually we you know, we've done an episode on Rose Namayunis when the UFC fighter when she was doing like her walkout because we thought that was inspiring. We actually should have done a whole thing on Larry Bird trash talking. It doesn't relate to business, but just his ego I love.

**Sam Parr** (1:14)
Also one of the greatest nicknames ever. And in fact, if I was white, I would try to steal this. You should try to steal this. The Hick from French Lick is one of the greatest nicknames I've ever heard.

**Shaan Puri** (1:24)
It's the best. I love stories where he walks into the all-star room and he's like, I'm just looking around to see who's going to get second in the three-point contest.

**Sam Parr** (1:32)
Yeah, exactly.

**Shaan Puri** (1:34)
All right. So we're going to do butts and guts.
That's a framework. That's something.

**Sam Parr** (1:40)
Our YouTube team was like, hey, you guys, we've analyzed the data, and you guys need to do themed episodes. Pick a topic, guys. Don't just show up and just shoot shit randomly. You got to pick a topic. That gets more views. And so we were like, got it. And I think they meant like three ways to make a million dollars before the age of 25, you know, like YouTube type of things. And we're like, guys, no worries. We got it. We're going to do a butts and guts episode. It's going to pop off. It's going to be great.

**Shaan Puri** (2:05)
Do you have the first butts and guts story?

**Sam Parr** (2:08)
I have some butts and guts stories. Let me give you.

**Shaan Puri** (2:11)
You go one and then I'll give you a good one.

**Sam Parr** (2:13)
OK, I'm going to give you a quick one.
This actually, my wife taught me about this. So a few years ago, maybe seven, eight years ago, before kids, my wife is like, I'm like, hey, what are we doing this Saturday? What do you want to do? You want to go for a hike? You want to farmers market? What should we do? And she's like, I got to go into the city. I'm taking a class. And I was like, a class in the city? What do you mean? And she was like kind of being evasive about it. She's like, I don't know. I'll be back later. Don't worry about it. And her sister comes and picks her up. And I'm like, what's the class? And she's like, it's called the Twerk Out. And I go home and I Google. And I see that there's this amazing business. I don't know if you remember when twerking kind of really came on the scene. It's like 10 years ago. There was a woman who basically made it her business. Her name was, I think, called Lex Twerk Out. And her name is Lexi. And this woman was touring the country. And she was making millions of dollars touring the country, teaching women in every city how to twerk. And so the class would be full. It was like sold out months in advance. And you would go and there'd be hundreds of women. And she's like, all right, ladies, put that dump out. And then she's like, and twerk, let me see her. And she's like, get a baseline. The point was, I couldn't believe this. And I started Googling it. And actually there were several stories of women who jumped on the trend. It's like those businesses that started selling PPE during COVID. When the twerk trend started, there's another story of this woman who was a kindergarten teacher who decided to take up torque training as a side hustle and ended up making millions of dollars. And it became a big issue because the parents were like, that's whatever. That's Ms. Henderson. I get it. What is she doing? And I just thought it was amazing that you could make millions of dollars, literally just teaching women how to torque.