VSiN By The Books | August 26, 2026 | Hour 3

**SPEAKER_1** (0:00)
This is VSiN By The Books, on VSiN, the e-sports betting network.

**Dave Ross** (0:13)
Top of the hour, it is VSiN By The Books, Dave Ross right here at the mid-gaming hall, Franklin, Kentucky, our closer, Jensen Lewis, back home in Cleveland, Ohio. I'm going to talk to another Clevelander a little bit later on this hour. Adam Burke, our managing editor, is going to be on the program with this as he does each and every Wednesday, as well as our Wednesdays with Wes, the great Wes Reynolds to break down the final leg of the FedEx Cup Playoff this year. But Jensen, what goes up must come down. Let's get to it in this week's edition of Stock Up and Stock Down.

**SPEAKER_1** (0:41)
Buy low, sell high, as long as you have a reason why. Whose reputation is soaring and who's on the verge of collapse? It's Stock Up, Stock Down.

**Dave Ross** (0:52)
Jay Lou, you've won the coin toss you have elected to receive today. Where are you starting with Stock Up?

**Jensen Lewis** (0:59)
Yeah, well done, Big Ten. Stock Up for them yesterday, being able to lead by example and putting the rules in place that none of these professional athletes can come back to college and continue to ruin what has already been an amateur sport that is on life support as far as what is amateurism in our day and age. I'll keep it short and sweet. They did what they had to do, but I'm sure that office in Chicago was under some pressure. I wonder if there were some head coaches at some of those big institutions that say, hey man, what are we doing?
We know the SEC can sometimes march to the beat of their own drum, but let's be the adults in the room here. Let's tell some of those adults, you had your time, you just went and played pro football. If you've been playing pro basketball, no, it's college for a reason. And so stock up Big 10 for doing the right thing.

**Dave Ross** (2:03)
Yeah.
It's at some point, you just got to say, hey, we can't keep doing this in perpetuity. Glad to see the SEC followed suit. We'll see if the Big 12 does that a little bit later on today. My first stock up is going to be match play golf. And it's, you know, sometimes in the world of golf, you say match play and you get different reactions, right? And of course we love it. You're going to see some of it in the President's Cup coming up here soon. And of course, it's really a Ryder Cup staple. That's what you think of when you think of match play. At least that's what I think of. And now Brian Rollap, the new PGA Tour Commissioner, is going to take over that mantle officially at the beginning of the new year. We'll be introducing, starting in 2028, a three week season ending structure that will culminate in a two week World Cup style match play tour championship.
So, you're going to get a lot of match play in your lives. They're going to be going to different golf courses, Jensen, that we haven't seen on TV. Pine Valley being one of the big names that keeps coming up here. Some of those fabled United States courses. And I know this isn't everybody's cup of tea, but to introduce match play in this format, to get a real playoff system, that's what Brian Rollap is trying to roll out, I got to tip my cap to the new Commissioner. I don't even know if it's going to work yet, Jensen. If this is something that's going to really captivate the masses here, this match play format, but he's going to try. And I think any good Commissioner that's worth their salt, they're willing to try to make changes. They're going to get rebuffed by certain people. They're going to get some criticism. You got to be strong enough that you have the right idea in mind to make those changes. That's exactly what's coming with match play to determine a real playoff golf champion.

**Jensen Lewis** (3:45)
Dave, we also love to enjoy not only some golf, but maybe some libations with our golf. Same thing when we watch our tennis here, stateside and maybe one of the most fabled yet expensive drinks you can get when you watch us open tennis there at Flushing Meadows. I think you're going to have to pay just a bit more with inflation than when we had this originally debut in 2007 for this slight cost of $12. Now, I believe this year, we are a 64% increase since 2007 We're up to $23.