Undefeated Founder James Bond on Risk, Creative, Being Real

Dr. Michael Gervais (0:09)

All right, welcome back or welcome to the Finding Mastery podcast. I'm Michael Gervais. And the idea behind these conversations is to sit down with people who are on the path of mastery, to understand their psychological framework, which is not an easy thing to do.

Psychological frameworks, like, even though it's just two simple little words, it's dynamic and it's complicated and it's invisible and it's moving and it's not something that is static and rigid, especially for those that are on the creative spectrum and those that are pushing the edges and boundaries of what they think is possible for themselves and sometimes what ends up being possible for a global standard.

And we're wanting to understand the inner, the mental skills and the way that they understand how to refine the mental part of the game to refine their craft.

And these conversations, they're rich. And because of that, we've also opened up another podcast called Minutes on Mastery, which are insights and applied gems from those on the path of mastery and sent to you under three minutes a day. And it's just a way to stay fresh and current with some of the past conversations and some of the current ones as well.

I want to take a minute here to announce a really exciting event that we have coming up. As you continue to navigate the challenges and opportunities of 2024, I want to pose a question. What are you doing right now to be great with stress? How are you working with stress on your pursuit towards your most important ambitions and goals? And I just want to get right to the heart of the key elements, one in particular, for what it takes to excel in today's high heat, high stakes world. Because stress is not the problem that we think it is. Stress is a synonym for change. And our ability to be agile with change, that is the real opportunity at hand. So if you're wanting to unlock extraordinary results and sustainable performance in your life, it's not about avoiding or reducing stress. And as simple as that sounds, it's very tricky to do, but it is about fundamentally changing your relationship with it.

And that's why I'm so thrilled to invite you to a special event. It's a free virtual event that we're offering. And it's called The Power of Embracing Stress. It's on Wednesday, March 6th at 2 p.m. Pacific. So to sign up, just head over to findingmastery.com/training, whether it's advancing in your career or improving your health or cultivating stronger relationships.

I think a new approach to stress can be one of the most powerful unlocks for you in your life. So join us for this free virtual training, The Power of Embracing Stress, on Wednesday, March 6th at 2 p.m. Pacific. Go to findingmastery.com/training to sign up once again. That's findingmastery.com/training. And I'm really excited to see you there.

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I hope you enjoy this conversation. He is flat out one of the most creative designers in urban streetwear, in that apparel, sneakers space. You can find out more about his company at undefeated.com. And he's a co-founder of the brand. He talks about the origins of it, entrepreneurship. He talks about how much he cares about helping others become their very best and how he builds culture around it. And his path is windy and it's beautiful. And it's gone through rugged times and it's gone through dark times. And he openly talks about who he's becoming, who he wants to be and the path that he's taken to get there. And I just feel every time I'm around James, I feel better for it. And so thank you, James. And that's a really special trait that is almost an intangible that I don't know how to measure it or quantify it.