This Website Makes $143K a Year… So Why Won't Anyone Buy It?

Mills Snell (0:00)

Welcome back, everybody, to another episode of Acquisitions Anonymous, brought to you by Acquisition Lab. Today, we talk about a fascinating deal, and we get a unique dynamic because Brad Whalen from Quiet Light, who joins us on a regular basis, is on the episode today, and it's his listing. And so he's actually able to answer some questions, not disclosing anything confidential, but able to disclose some things that really help us understand more about it. It's an RV content machine. This is a fascinating business. It generates 151,000 in revenue and over 140,000 in net income. Brad gives us some great insight into this business, some of the different dynamics. But we talk about a lot of underlying, kind of undercurrent that is happening right now in the content space, in the e-commerce space. Online businesses are facing an amazing amount of change. This is a fascinating episode. It's one of my favorites that we've done in a long time. Brad brings a ton of expertise to bear.

I selfishly am still thinking about this listing even after recording.

I hope you enjoy the episode. Stick around after a quick word from our sponsor. Well said, Acquisitions Anonymous.

SPEAKER_2 (1:13)

Hello, another episode of Acquisitions Anonymous. We don't have 100 percent beers anymore.

SPEAKER_3 (1:17)

Thumbs downing on just the plus inventory line.

SPEAKER_2 (1:22)

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Michael Girdley (2:10)

I click record because Mills started pooping out Brad's deal. I was like, this is supposed to be on the podcast, guys.

Mills Snell (2:16)

No, I'm actually genuinely excited about this one, and I couldn't wait for Brad to be here to talk about it. But I was giving him unsolicited feedback on a topic which I have no expertise, and Brad, you really do have all the expertise.

Brad Whalen (2:31)

Thank you.

Michael Girdley (2:31)

Well, I think this is a record for us, Brad. This is the first time we'll have done a deal on the podcast as a teaser. With the broker who is representing it. So, yeah, we're excited to make this our first time.

Brad Whalen (2:45)

Let's see if we can get in some trouble today, Michael.

Michael Girdley (2:48)

Thanks. Well, we did ask you if we could do it, and you said sure.

Mills Snell (2:52)

So, this is a good time to remind listeners we have not signed NDAs on this.

Michael Girdley (2:58)

I can't even spell NDA.

Brad Whalen (2:59)

But I know every little detail about this one, so that'll be interesting.

Michael Girdley (3:02)

Yeah, I look forward to us going through it, saying stuff, and you just saying, wrong, wrong.

SPEAKER_6 (3:10)

Mills, you want to present this one?

Mills Snell (3:11)

Yeah. Oh, I'm very excited. This is on Quiet Light. It's a quick sale, RV content website with 1 million plus page views, diversified revenue, and then in parentheses, ads only 49 percent. They have a 9,000 person email list. There's $151,560 in revenue, and the income, I'm guessing that income, is $143,481, and they're asking $271,000, which is a 1.89 times multiple.

And Brad, whenever I read like revenue and income in this case, is that trailing 12 months or is that full year like 2025, or at this point, it's October of 2026? Is this?

Brad Whalen (4:04)

Yeah, it's always TTM, so the teasers on the side are a little more vague, but when you get the actual materials, it's all spelled out, but yeah, TTM.

Mills Snell (4:16)

It's always TTM unless TTM doesn't look good and then it's something else.

Brad Whalen (4:19)

No, it's always TTM.

Mills Snell (4:20)

I'm just messing with you.

All right, so for this low multiple listing, we need cash buyers with quick closings. The business is growing and well diversified. Buyers must have cash and a quick closing. The price is not negotiable. This business publishes content targeted at current and potential RV owners, and engaged audience with lots of disposable income. Medivine ads, affiliate sales, sponsored post and social media monetization generate most of the revenue. The seller spends 10 to 15 hours per week on the business, creating, scheduling and updating content.