This Mom Turned a $750 Etsy Side Hustle Into a $50M Wellness Brand | Entrepreneurship | How We Profit | E6

**Hala Taha** (0:00)
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**Luna Aziz** (2:22)
It was a business created by accident. This was definitely not an intentional business. I thought I was going to be a stay-at-home mom. I was on maternity leave and we've been profitable every single year, but we didn't get from zero to 50 million in the first year.

**Hala Taha** (2:36)
Luna Aziz is the founder and CEO of Legendary Milk. She built a women's wellness supplement brand from a $750 initial investment into a $50 million bootstrapped business.

**Luna Aziz** (2:48)
I bought a coffee grinder and a pill encapsulator on eBay for $100. I started testing formulations on myself and I posted them on Etsy. I received 50 orders overnight one day.

**Hala Taha** (3:01)
Now, your company controls 70 percent of the lactate supplement market, so you've completely dominated. What would be the most surprising thing people would find out about the price to develop a supplement?

**Luna Aziz** (3:14)
We will not source any ingredients from China, so we have to be really mindful of what's the difference between selling something on Amazon versus selling something on retail?

**Hala Taha** (3:22)
Like, is there any cost differences, shipping differences?

**Luna Aziz** (3:26)
The margins are virtually the same between D2C, retail and Amazon.

**Hala Taha** (3:30)
How interesting. I think that's great for us because somebody who wants to be a founder saved up $10,000 to launch your product. What would you tell them to do with that $10,000?
I would say, Luna, welcome to How We Profit.

**Luna Aziz** (3:48)
Thank you for having me.

**Hala Taha** (3:49)
I'm so pumped for this interview. I feel like you've got so much to share, and it's so inspiring to have learned about your story, the fact that your company is doing $50 million in revenue, a company that you started 10 years ago with 750 bucks and a dream, and trying to just create a solution for a problem that you had yourself. The company is called Legendary Milk.
Tell us about your company. For people who don't know about it, what does your company do? Sure.

**Luna Aziz** (4:18)
Yeah. It does feel very surreal. After you just said 10 years, it doesn't feel like that. It feels like it's just flown by. So Legendary Milk, it's a women's health supplement brand that offers science-backed solutions primarily to women, obviously primarily to mothers, focused on conception, the pregnancy period, lactation, and the postpartum period.

**Hala Taha** (4:40)
So your company really goes from women from every stage of their life, from pregnancy and before pregnancy to all the different stages. Was that something that you decided from the start or did that evolve over time?