This Business Makes Vending Machines Look Dumb⏐Ep. #270
The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
January 30, 2026
━ I sat down with Forest Coughtry to break down one of the most underrated businesses I’ve seen in a long time. Forest moved to Montana knowing nobody, started a small wholesale snack distribution business, and quickly scaled it to $50K+ months with no employees and no vending machines.
Speakers Chris Koerner, Forest Coughtry
TopicsEntrepreneurshipBusiness
Chris Koerner (0:00)
If this was a full-time job with no employees, you could profit a couple thousand bucks a day doing this?
Forest Coughtry (0:04)
Yeah, 100%. Some of my days would be like five, $6,000 days, $7,000 days.
Chris Koerner (0:09)
My brain is melting right now. I'm sorry every vending machine guru out there like selling a course, but this is objectively better. You don't have to buy a $3,000 machine that breaks a $1,000 credit card reader. You have to replace the snacks all the time. You might lose the location where you're gonna have to test 12 different locations to see which one works. This is better. It just is.
Forest Coughtry (0:29)
This is the same exact business plan, but mine's like $800 drops in stores and those VIN machines.
Chris Koerner (0:34)
They're doing that like every four months.
Forest Coughtry (0:36)
It's just crazy that no one thinks about this business.
Chris Koerner (0:38)
Is this a business that people could literally start with no money?
Forest Coughtry (0:41)
You don't need anything, really.
Chris Koerner (0:47)
Move over vending machine businesses because I found something much, much better than you. You can start it with literally no money. I mean that. I know what you're thinking. Who's clickbait? No, I actually mean it. And you can make $3,000 to $10,000 a day with no employees. And you're in the middle of Montana, middle of nowhere, still works. You don't need to buy equipment or vending machines or credit card readers. You don't need experience. You don't need a bunch of industry contacts. You just need an internet connection, a phone and some hustle. Last week, I saw this guy in my YouTube comments named Forest and he said, Chris, you need to interview me. I've got a business that your followers will want to hear about. And I kind of rolled my eyes. I see that a lot. But then I looked into it more and holy crap, this guy's doing 50 to 60 grand a month and he's only been doing this for about a year. 30% net profit margins. Guys, he made $20,000 his first month and he started this business with almost no money because your customers pay you in 10 days and you don't have to pay your bills for 14 to 21 days. That's how you can start with no money. Every single customer is worth $505,000 a month recurring. This is the Diamond in the Rough episode you've been waiting for. Please meet Forest, you're gonna love it. All right, Forest, so this is your story. Correct me where I'm wrong. You moved from Colorado to Montana because your wife wanted to and you're a good husband. You didn't know anyone in Billings, Montana, but you said, I'm gonna start selling snacks to gas stations and your first month in business in a brand new place, a rural place, you did $20,000 in sales and by month seven, six, somewhere in there, you were doing over $50,000 a month and growing in sales.
Forest Coughtry (2:19)
Exactly what happened.
Chris Koerner (2:20)
Okay. That's an incredible story and that's why we're talking. So welcome. Thank you. Okay. So let's back up. When you were in Colorado, what was your background like? What were all the pieces of your story that led you to do something?
Forest Coughtry (2:34)
So I started kind of like a lot of people and not a lot, but in this industry, I worked at Pepsi Coke. It's just a merchandiser. I was just shoving stuff on the shelves, kind of worked my way up.
Chris Koerner (2:44)
Now tell us what a merchandiser is because I think most people don't know.
Forest Coughtry (2:47)
Yeah, plain English. So merchandiser is just you got product and you need to shove it on the shelves. So in these big grocery stores, most of the times the stores won't fill it. That's part of the agreement between the distributors. Like I will fill it for you. And I just worked my way up and I ended up working for Coke for a long time. And then I started working for Bang Energy when it was like doing its big spike.
Chris Koerner (3:10)
Bang. Oh yeah. Oh, those those sour heads used to be my part of the big incline.
Forest Coughtry (3:17)
And then when it crashed to the ground too.
So I worked in the distributor world like my whole career. And then I got my first gig working for a startup beverage company. And they were in Colorado and they pretty much were like, hey, we have this brand. They're like, go make some money with it.
Chris Koerner (3:37)
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