They Banned My $35K/Month Page So I Started a Business⏐Ep. #285

Chris Koerner (0:00)

All right, so I was out on a run with my dog. It was freaking freezing cold. He wasn't walking. I had to pick him up, and I got a business idea. So I literally turned around, came in, I hit record, because I want to say about this business idea, and I'm going to launch this business over the course of this episode in front of you. And I can almost guarantee you it's going to be a six-figure business by the end of today, or maybe tomorrow at the worst, okay? Here's how my week went. I posted this video about making 35 grand a month on Facebook. I was elated. It was the most viral video I've ever posted, and then boom, Facebook bans me. I'm actively working this. It's been extremely stressful. A lot of phone calls with people overseas that can barely understand me. They don't give a crap about me. Hundreds of thousands of dollars a year disappeared overnight, and I need this to pay my content team. I have a big content team. This is not like 100% profit business. There are real costs that go into this. Heads up to my audio listeners on this episode. We purposely edited this episode to be perfect for audio only. So for 99% of you, this is going to be great. And for the 1% of you that want to follow along through video, you can either do that on Spotify video or go to the YouTube video I posted yesterday on March 23rd. Enjoy. They banned me. Why? They said intellectual property infringement. False. Not true. Absolutely not. They won't reinstate me. So immediately, six figures of income to me, to my family, disappears overnight. Overnight. And it had to have been because of that video. Because I also posted that video to Facebook. Hours later, banned. Which I don't understand because Facebook wants creators to make money on their platform. Because then they make money. I don't get it. But that income disappeared. So I was in a pretty dark spot. I'm thinking, how can I do this? How can I make lemonade out of lemons? And I'm on this walk. And then I think, oh my gosh, I got it. I got it. I can launch a business off of Facebook banning me. And I'm going to hit record on my screen because I've always wanted to do this. I've always wanted to literally hit record on my screen. I got to take these gloves off and launch a business so you guys could watch how my brain works, how I think through it. This is not planned. There's no audience plans. I haven't done anything. There's no LLC. I don't have a domain name, none of this. But I'm going to launch a business, send an email with a link to pay, and I will have revenue by the end of this video. And then between the time it takes for this video to get edited and go live, I will post an update at the end of my revenue at that point. And I just know it's going to be impressive.

So my gloves are off literally, and I'm going to launch business. This is going to be very meta. No pun intended. I hate you meta. This is going to be a very meta video because it's going to be a video about content, but it is content about making money with content. You're going to love it. I'm going to talk through everything I'm doing and seeing and thinking. Now, anytime anyone starts a business, you need to go to your unfair advantage. Everyone has an unfair advantage. Maybe it's a rich uncle. Maybe it's your job history. You have a unique insight into the lawn care business, right? Because you worked on a lawn care crew. It doesn't matter. I don't care if it was a low paying job or high paying job. We all have an unfair advantage. We all have an interesting insight, background experience that we can leverage. Okay, so one of my unfair advantages is that I have a newsletter and I want to use that newsletter to sell to. Now, if you're bummed out because you don't have a newsletter, I posted four or five videos like tactical beginner level tutorials, soup to nuts about exactly how to start a newsletter with no experience and very little money. I'll link all of those in the show notes so you don't have to go search for them. Okay, so don't be discouraged if you don't have a newsletter because 99% of people don't have a newsletter. That's fine. And you don't have to have a newsletter to start this business either. But this is my unfair advantage, so I'm going to leverage it. So I'm going to go to my newsletter and I host it on Beehive. I love Beehive. I talk about them a lot, yada, yada. And I'm going to make a segment. Now, this is a sub-segment of my newsletter based on some filters that I set. Maybe I only want people in South America. Maybe I only want people that are 30 to 80 years old. Doesn't matter. So I'm going to make a segment of every single subscriber I have that is not unsubscribed from me ever. Boom. Oh, and I got to do this. I got to do the watch test. Ah, dang it. My watch is still on my run because I have another six and a half mile loop to do. So phone test. It's 1138 1138 in the morning on a Saturday. I want you to see how long it takes to get to revenue. OK, so I have my newsletter exported. I'm going to paste it into Google Sheets because I prefer working the Google Sheets than Excel. Now, very important, I want to randomize them because what I'm about to do is what's called an A-B test or a split test. I'm going to sell a thing for a price point. And I don't know what the perfect price point is yet. So I'm going to take a sample of my entire email list and launch, not just like tests, but launch the business with a striped link to pay at one price to sample A and then at another price to sample B. And I could do CDEF. I could do 10 different price points to 10 different lists. But the 80-20 rule applies. The Midwit meme also applies, right? Everyone on this side is saying, oh, I'm going to email my list. And everyone, all the geniuses, all the Jedi's on that side are saying, let's A-B test, A-B-C-D through Z and we'll sub-segment my categories. And then we'll find the derivative. We want a Monte Carlo analysis. No, no, no. We want to beat a guy in the middle who's just like, let's just find the 80-20 of this. Let's just find the best bang for your buck, the best value for our time. So I'm just going to do two price points. So I've randomized the list. Now I got to go to Stripe, which is like the world's biggest payment processor. And I have to create a Stripe link. So people can actually pay me. But now I just realized I have to have a name. I have to have a name for this. I didn't get that far when I was on my walk. I thought about the email strategy. And then at the end of my walk, I was like, oh my gosh, I should record this. I should launch this while I record this and vice versa. So I sprinted home, but I haven't even got to the name yet. You don't need a name to launch a business, believe it or not. But I just thought of the best name. All right, now story time. So I was 23 I'd been married for two years. My wife and I got married when we were 21 and 22 And she was pregnant.