These AI Marketing Agents Get You Customers

**Greg Isenberg** (0:00)
It's true, marketing agents are the new coding agents. Just like coding agents were such a big deal, and people were able to create software on demand, deploying marketing agents are so important because you're able to get customers on autopilot. So how do you actually set them up? What do they look like? Well, this has got to be my most requested episode in a long time. I bring back Cody Schneider, and he shares all the sauce. How you can use Codex or Claude Code to build these.
What are the other 20 tools that you need for the marketing infrastructure in order to deploy these marketing agents? And by the end of this episode, you're going to get your creative juices flowing around some of these growth tactics that are going to help you stand out. They're going to help you get customers so that whatever it is you're building, you don't have to worry too much about traffic. You don't have to worry about too much about revenue. And you can focus on building an incredible product while your marketing machine is running. Enjoy the episode.

**Cody Schneider** (1:07)
Welcome to Greg Isenberg's podcast called Sip Baby.
I'm your co-host or guest today, not co-host. I'm never the co-host. I'm Cody Schneider. I'm going to be your guest today. And today, I'm going to teach you how to build an AI agent that does cold outbound both on email and on LinkedIn. This is based off of the comments from last video. If you want to learn other go-to-market motions, you need to comment below right now. Do it right now. It also helps us for the algorithm. So you're supporting the show and it keeps the lights on here.

**Greg Isenberg** (1:37)
Welcome to the show, Cody. Marketing agents are the new coding agents. We only shared one marketing agent last episode, but the people aren't satisfied with one. So you need to come back on. You came back quickly.
And by the end of this episode, you're not going to share one end-to-end marketing agent, right? You're going to share two marketing agents, how people could set it up. So by the end of this episode, people can go stop the video and actually go set this up and actually get customers to their vibe code and startup, right?

**Cody Schneider** (2:10)
This is exactly what I'm promising you today. You're going to have two of these in a while. I'm going to teach you everything that you need to know. I'm also going to share all the tools that you need. There's no gatekeeping here. I despise people that do this. Don't buy a course. Literally DM me. I'll teach you anything. I'll just make a public video for everybody.
Let's do it, G.

**Greg Isenberg** (2:28)
All right. Let's run it.

**Cody Schneider** (2:30)
Awesome, man. Today, we're going to build a system that basically monitors LinkedIn posts of influencers within your niche, within your category. Then it's going to go and extract the engagers from those posts.
Then we're going to do what's called a waterfall enrichment to find the emails and even potentially the phone numbers of these people so that you can then go and do an outbound motion to them, doing cold email and then also doing LinkedIn DMs. That's what is going to happen. Then I'm going to teach you how to basically have it so you can have an agent that's wired up to both of those inboxes, like managing those inboxes, say, for example, answering questions or trying to push them into booking a demo with you as an example. Yeah, man, that's really it. I don't know if there's any other specifications on the high level. I think the only thing to mention with this is the strategy around this, so right now, cold email is getting decimated. Reply rates are down. Everything is down. Actually, every marketing channel is down right now. Let's be real. The reason is just because AI Slop is flooding the zone and it's becoming just red ocean everywhere. But the way that we have found that you can stand out is you have to look for signals or triggers that basically show that people are hand raising, saying, hey, I want this thing. I have an interest in this thing. A great way to do this is with these LinkedIn engagements. They're basically, when they like content, that is a hand raiser or signal that I am interested in this specific thing. From that, we can use that as a way to measure, is this my target customer that I'm trying to sell to? And not just like their firmographics or their demographics or their psychographics, which is like what we would traditionally use for Outbound. This is specifically like, no, they have a propensity or an interest in this topic. And we are going to go and now get in front of them. Okay, so how do we actually do this? And this is an exact strategy that we implement for the companies that we're working with. So I'm going to teach you that right now. So let me screen share and I'm going to walk through it. So the first thing that you're going to want to go to do is literally go to LinkedIn and find influencers within your category. So last episode, we talked about AI for WordPress or AI WordPress. And so I'm just going to use this again as the example, like target demographic that we're going after. So on LinkedIn, what I would go do is I would go try and find people that are talking about WordPress development potentially.