The Woman Who Makes Millionaires: Only 1% of People Do This! The PPF Framework Will 10x Your Income!
The Diary Of A CEO with Steven Bartlett
November 10, 2025
No.1 Business Expert NATALIE DAWSON reveals how to build wealth, scale a 9-figure business, lead with confidence, master productivity, and create long-term success.
Speakers Steven Bartlett, Natalie Dawson
TopicsBusinessSociety & Culture
Steven Bartlett (0:00)
You know when you're in a meeting, taking notes, trying to focus, but your devices keep pinging notifications? For me, that's really annoying. And usually, it makes your brain start to wander away and fall into distraction. This was happening to my producer, Jack, and we were chatting about it when I realized that I knew the exact product that would fix this problem for him. It's from our sponsor, Remarkable. Essentially, it's a paper tablet with no notifications, so it's far less distracting than most tablets. It's called the Remarkable Paper Pro Move, and it really does look, feel, and sound the same as writing on paper, which is really nice if you spend a lot of time taking notes. But because it's digital, your handwritten notes can be converted into typed text, and then you can send it over email or Slack or just keep editing it within the app. All of their products have no blue light, which for someone who looks at screens as much as I do, is something I really appreciate. Remarkable is offering a 50-day trial on their products for free, and at the end of that time, if it's not what you're looking for, you simply get all of your money back by sending it back. Head over to remarkable.com to learn more and get your paper tablet today.
Natalie Dawson (1:06)
In order to be successful, you have to be able to communicate your ideas, who you are and your point of view. And so I use three steps in every communication that can be used for getting a promotion, laying people off, it could be used to persuading your significant other, where you're going to go to dinner that night. And it allowed me to go from being in a room where I couldn't have a conversation with people and crippled with anxiety and fear to co-founding two nine-figure businesses, helping over 15,000 business owners scale their organizations, as well as helping people unpack the strategies that the top 1% of people use to gain wealth and success that are different than 99% of people who can't create the wealth that they've always wanted. Like they prioritize being respected over being liked.
Steven Bartlett (1:44)
And where else do people go wrong here?
Natalie Dawson (1:46)
Well, ultimately, this comes down to the character of the person. If the person isn't somebody who wants to win, who doesn't sacrifice, you cannot get to where you want to go. Now, of course, you could try to hack success, but if you did it by putting in the effort, you don't have this anxiety that it's all going to come crashing down because you know that you could redo it. And it's never burnout-inducing. That's a misconception about hard work. You're not a candle. You can't burn out.
Steven Bartlett (2:11)
What about passive income? Because the idea that you can make income and do full is unbelievably compelling.
Natalie Dawson (2:15)
Well, before you have a million dollars, don't even think about passive income. Instead, use your calendar as a representation of what you find to be important with the goals that you have every single day.
Steven Bartlett (2:23)
But if someone at home isn't quite clear on their goals, what should they be doing?
Natalie Dawson (2:26)
I have a three-step methodology for goal setting that I have rolled out to thousands of people and it's called PPF. It has transformed my life. So the first is...
Steven Bartlett (2:37)
Just give me 30 seconds of your time. Two things I wanted to say. The first thing is a huge thank you for listening and tuning into the show week after week. It means the world to all of us and this really is a dream that we absolutely never had and couldn't have imagined getting to this place. But secondly, it's a dream where we feel like we're only just getting started. And if you enjoy what we do here, please join the 24% of people that listen to this podcast regularly and follow us on this app. Here's a promise I'm going to make to you. I'm going to do everything in my power to make this show as good as I can now and into the future. We're going to deliver the guests that you want me to speak to and we're going to continue to keep doing all of the things you love about this show. Thank you.
Natalie, for my viewers that have just clicked on this conversation, what is the reason that you think it's important for them to stay and listen to what we're going to talk about today and all of the things that you've spent your career understanding?
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