**Shaan Puri** (0:00)
What else is a trait of the total man? The total man does not get caught up in BS drama.
The total man does not act like a wussy. So when things, like David Goggins is like, I broke my foot, good. I'm finishing this 100-mile run. And the stories they collect and pride themselves on are not about lifestyle balance, are not about, like someone came over to my house the other day, and she said this to my wife, she goes, it's okay to not be okay. And I go, total man would never say it's okay to not be okay.
You're turning into Sasha Fierce with that?
**Sam Parr** (0:45)
Trying to calm down. All right.
We're live. I don't know who Sasha Fierce is, but I bet she's amazing.
**Shaan Puri** (0:51)
It's Beyonce, when she goes on stage, she has a stage character she calls Sasha Fierce. She gets into that mode. So no matter how she was before going on stage, she's like, I'm a new person now, and I'm doing my thing that I do with this.
**Sam Parr** (1:05)
It's hard.
**Shaan Puri** (1:06)
That's you when you drink your Topo Chico. You take a big swig of that, and you become Sam Fierce.
**Sam Parr** (1:12)
Where do you want to go from here? You drive.
**Shaan Puri** (1:14)
I got a couple of things that I want to talk to you about. I think this episode is not going to be for the faint of heart. I think it's not going to be for the sensitive.
I want to talk to you about a concept that I've seen, two concepts that I've seen.
**Sam Parr** (1:28)
The title of this episode is going to be, I'm not racist, but.
**Shaan Puri** (1:35)
It's not illegal, right?
**Sam Parr** (1:39)
I'm not trying to be sexist, but that's what this episode is going to be called.
**Shaan Puri** (1:44)
Okay. I'm doing this workshop that is clearly not a webinar today, right after this with our boy, Nick Huber.
**Sam Parr** (1:55)
How many people signed up?
**Shaan Puri** (1:56)
Can you take a guess? Take a guess how many people signed up for a webinar?
**Sam Parr** (2:00)
Hundreds?
**Shaan Puri** (2:02)
5,000 people have signed up for this.
**Sam Parr** (2:04)
No shit, really?
**Shaan Puri** (2:06)
Your boy pulls weight, I think, is one conclusion. But the second conclusion is I got to see up close and personal how Nick marketed this thing.
So Nick does something I call mob marketing. He basically angers the mob.
**Sam Parr** (2:22)
Nick who?
**Shaan Puri** (2:23)
Nick Huber.
And on Twitter, he's at Sweaty Startup, and he's got a big following, a couple hundred thousand followers. And some people love him, and a lot of people hate him. He's one of our only friends. We have this group chat of people who all got big on Twitter. He's the only one of us, I think, that gets death threats on a daily basis.
**Sam Parr** (2:42)
Dude, his home address gets posted all the time.
**Shaan Puri** (2:44)
People will post his home address, they'll post pictures of his wife, they'll talk about how he's evil, they'll post on LinkedIn separately, they're not even tagging him the next day being like, I couldn't sleep at night, just thinking about how much this bothered me, what this guy said.
And he'll say things that definitely ruffle feathers. He does it, I would say, it's some overlap. I can't decide, it's hard to get into the mind of the Joker in Batman.
**Sam Parr** (3:09)
What's an example post?
**Shaan Puri** (3:10)
It's like somebody wants to see it. So he'll be like...
**Sam Parr** (3:13)
I've never met someone who has purple hair and also has their life together.
**Shaan Puri** (3:17)
I'm not saying it doesn't exist, but I'm for 8 It's like some people think it's funny. Some people secretly nod along, but they'll stay quiet about it. Then a bunch of people are like, dude, what are you saying here? They're offended or they're offended on behalf of somebody else. Then he'll do that again. He'll say, I run my company. I have 20 people that are making $5 an hour in the Philippines, and it's the best decision I made.
Hiring my international staff has been an absolute game changer. I'm never hiring entitled Americans who care about A, B, and C again, whatever. Then people are like, are you anti-American? Then they're like, wait, $5 an hour in the Philippines, do you feel good taking advantage of this labor?
He's like, I'm paying them double what they were making before this, otherwise they wouldn't take this job. I'm not forcing anyone into anything, but if you want to protect these people who like this job, sure.
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