The Top 0.1% Of Ideas I've Stumbled Upon On The Internet

**Sam Parr** (0:00)
Well, let's do it. So, part two. Okay, here's part two with George. If you wanted the business ideas, we did that five banger business ideas. That was amazing. I got like goosebumps from it. This is part two. We're going to do some of your frameworks. The biggest one, I think the one that went the most viral, is about high ATC.
You did a thread about one idea. I think you framed it like one idea that has impacted my life the most is the concept of high agency. Can you talk about what is high agency, why it matters and how you spot people with high agency?

**George Mack** (0:36)
So high agency is something I've probably thought about for six to seven years. It's one of those topics when you search it, it's quite difficult to find online, which is why I then just started writing about it to scratch my own itch. And the way I would describe high agency is if you were stuck in a third world prison cell and had to call somebody to break you out, who would you call? And that's probably the most high agency person that you know. So I mean, thought experiment time now, who do you guys think of when I asked that question?

**Shaan Puri** (1:08)
My friend Jack Smith.

**Sam Parr** (1:12)
That's a tough one. I feel like I would just go for the richest person I know because I'm like, the money is going to be the most valuable tool versus like a MacGyver who's going to break me out of my cell.

**George Mack** (1:22)
So Steve Bartlett answered that question with Prince William, which I think is not allowed. So it can't be somebody who's like a royal family member, but it has to be purely on merit.

**Sam Parr** (1:32)
Well, you know what? The meme you have in the tweet, I think is a great visual of this. Sam, have you seen the tweet? I don't know if you've seen the tweet, but he basically has-

**Shaan Puri** (1:39)
Is that the one where he tells you like, if someone says something's impossible, a high agency person will think, well, that's just a story you've told. Now I'm going to overcome it versus a low agency person will be like, oh, that story is true.

**Sam Parr** (1:52)
I think that's a clue in it, but I'm talking about the very first picture that he has in the tweet is basically two guys stranded on an island. One guy, and they have these pieces of wood basically that they have from the island. One guy is using the wood to spell help, so that if somebody flies over, their boat sees help that they'll come save him, and the other guy just made a boat out of the wood. The high agency is the guy who will make the boat out of the wood, and most people just put out a sign for help and they're the victim, and they're looking for somebody to come and rescue them.

**George Mack** (2:22)
I guess if I had to trim it down, like what's the advert for high agency that we spoke about last time, would be high agency people or low agency people, are they happening to life or is life happening to them? It's a spectrum, right? Like the circumstances, there's different things that go on, but you can immediately plot that X, Y axis in your head of people that you know, of people that are like happening to life, and people that life's happening to that.

**Sam Parr** (2:49)
Hey, real quick, one of the cool parts about what we're doing is that people have reached out and told me that they've built actual million dollar businesses, made their first million off an idea they heard on the show. That is crazy. That's wild. That's why we want to do the show. And we want to see more of that. One of the questions we get asked over and over again is, is there some kind of idea, database or spreadsheet where we list out all the different business ideas that we've talked about? Well, the answer is finally yes. The fine folks at HubSpot have dug through the archive and pulled out 50 plus business ideas and put them into a business idea database. It's totally free. Go to clickhubspot.com/mff and get the database for you. All right, now back to the show.
Why does the idea of high agency matter so much to you? You said you've been thinking about it for six or seven years. That's probably longer than your longest relationship. Tell me why you have had such a long relationship with this concept.