The TikTok strategy that’s printing MILLIONS right now… (ft. Rob The Bank)

**Robert Oliver** (0:00)
The point of this conversation is this is a gold rush, and who knows how often these come around.

**Shaan Puri** (0:04)
How much revenue will your brands do using this TikTok model this year?

**Robert Oliver** (0:09)
100 plus.

**Shaan Puri** (0:10)
So five brands, you're gonna do over 100 million this year, and this is the playbook you're running across all of them.

**Robert Oliver** (0:15)
Yeah.

**Shaan Puri** (0:16)
So what's an example of one of these videos?

**Robert Oliver** (0:17)
I think this video had made this kid close to $50,000. This single video.

**Shaan Puri** (0:22)
What you said in this video will make people millions of dollars. All they did was just try to act on it.

**Robert Oliver** (0:27)
Millions are being printed on TikTok shop.

**Shaan Puri** (0:29)
What are the mistakes people make?

**Robert Oliver** (0:30)
My advice is be an observer, not a consumer. That's the best thing you can do.

**Shaan Puri** (0:35)
Let's brainstorm live. $100 million TikTok brand.

**Robert Oliver** (0:38)
Yeah. I'm going to show you something that the world is never going to see, but I'm going to show how serious I take this. Has anyone ever wore a cutoff like this before?

**Shaan Puri** (0:56)
The first one to bring the gun show to MFM?

**Robert Oliver** (0:59)
So I was just thinking like I've watched a lot of these and I've seen a lot of guests. And I was like, I feel like I'm different in a lot of ways. So I might as well visually capture that, make a statement.

**Shaan Puri** (1:07)
You were early to the Amazon trend and you took $5,000. You turned it into a $30 million company you sold. And what you told me was basically that this now is the first and biggest thing you've seen since that Amazon opportunity. Is that right?

**Robert Oliver** (1:23)
It is. It is. And I've looked for these, I didn't appreciate it in the Amazon era, but I look for these moments in time where you don't need a ton of startup capital, you don't need to raise money, and you can basically just find something that works. A system, a platform, latch onto that and create something of substantial enterprise value. And TikTok represents that.

**Shaan Puri** (1:43)
So what I want to do is I want to go through the big idea. So why people should be caring about TikTok right now? What you see as the big opportunity. And then specifically, what are some examples of people that are crushing it? How are they crushing it? What's the playbook? And then where are the opportunities that you see that are still open that anyone could go do? So that's my game plan.

**Robert Oliver** (2:02)
Absolutely. So top of the funnel here, fundamentally, people don't appreciate what's actually happening with TikTok. Like shop is a component of that. That's the center of their model. But you think about even restaurants, you think about Google, you think about Facebook, meta ads, like all of the, there's a paradigm shift. So a good example, my ex-wife and I went to Tokyo like a year and a half ago. And if we went five years ago, she would have gone to Google to search for restaurants. She would have yelped. Now she goes on TikTok and wants to visually see what is going on. Right. The shopping is turning more live. All of these things are fundamentally changing. Even the creators of this last generation, the influencers, they're coming up off short form content. We all know how important clipping and all that stuff is.

**Shaan Puri** (2:48)
By the way, I read that 30% of Gen Z's primary news source is TikTok. Yep. And then same thing, primary search engines. So in my company, we did a little poll there. We were trying to work on our Google search result.

**Robert Oliver** (3:03)
Yep.

**Shaan Puri** (3:04)
And I was asking our employees, I was like, so when you Google for this, what do you do? They go, I don't really Google for that. I just go to TikTok and type in the name and then whatever comes up on TikTok is what I use.

**Robert Oliver** (3:14)
Yep.

**Shaan Puri** (3:14)
That blew my mind because I wasn't using TikTok as a search engine.

**Robert Oliver** (3:17)
Yep. And that's the paradigm shift and that's the opportunity because it's so early and I don't like the word gamifiable, but when you just think through these new models and how information is being shared, that's where the brands of the future are being created, that's where the artists of the future are being created, that's where fashion, design, it's all happening through this new means of distribution.