The Secret Founders Of +$1,000,000,000 Brands

**Shaan Puri** (0:00)
So here's some quotes I'd like to read you, okay? On blowing $100 million, quote, it happens.
When you talk about blowing 100 million, I know cats that blew double that. That's the second response. It can happen to anyone. Which I gotta say, I don't think it can happen to anyone.
What's up? We got a fun episode here. So we're going to play a little game. The game is that, Sam, I want me and you to go back and forth, kind of like we do when we hang out, if we were just back in the day when we both used to drink a beer or two, and we would just try to entertain each other, sort of one up each other with stories. And I'll tell you a story, a business story that I think is pretty juicy. You tell me a business story that you think is pretty juicy, and we're going to measure these to see who can tell the juiciest backstory behind celebrity brands. I texted you last night, I go, celebrity brands, but not the celebrity part, the juicy backstory, and that's all we said to each other.

**Sam Parr** (1:15)
Like for example, we don't use this one, but what's the Kylie Cosmetics, Kendall, what's her name?

**Shaan Puri** (1:22)
Kylie Jenner.

**Sam Parr** (1:22)
Kylie Jenner, she has this lipstick company that does hundreds of millions in revenue.
She's obviously not the one running the show, she had a partner with someone, a number two, a behind the scenes person. We're going to talk all about behind the scenes people.

**Shaan Puri** (1:35)
Who is that number two? How did they make this come about? How did they get the celebrity partnership? What made it work versus many others that failed? Who are these sharks that are behind the scenes? Who's the number two?
I dare say we're going number two today, and we're doing it live with all of you, all right?

**SPEAKER_2** (1:53)
That's how this is gonna work.

**Sam Parr** (1:55)
And we rank it from raisin to grape, with the wine being a 10 out of 10, grape being nine out of 10 I don't actually know what's the in-between stages of raisin and grape, but there's something there.

**Shaan Puri** (2:04)
Is it juicy like a prune, like a raisin, like a grape, or is it straight wine? That's how juicy this is. Juicy juice boxes, that's how good these can be. All right, so.

**Sam Parr** (2:16)
Dude, I have a low juicy story I wanted to ask you, or ask your opinion about before we get into this. Yeah, go for it.
Listen, this weekend, I went to Miami for this Hampton thing. We went lobster diving, it was awesome. I stayed at a very fancy hotel. I'm not gonna name the hotel yet, because I went to the end of the story. I was working out, you know those cable machines? It's like cable machines where you use the rod to change the weights at the bottom.
And you know how there's a 2.5 pound weight that's usually at the top that's adjustable?
I was fixing the weight and the machine was broken. Apparently, I didn't notice it was broken. And that 2.5 pound weight fell on my finger.
I have got my finger looks like a great. Can you see that? Is it all purple?

**SPEAKER_2** (2:58)
Yeah, I can see. All right.

**Sam Parr** (3:01)
The question is, is what type of petty court do we go to about this? Is this just like, is this just like a free stay? Like, do I get my money back?
Is it like I want my money back plus like another free stay?

**Shaan Puri** (3:12)
Well, you have to find a way to talk where you're waving that. Like you gotta change your gestures. So like you gotta have like this Obama style justicular, you know, motions when you're talking because you need to see the manager.
The manager needs to see the finger and the finger, I mean, you're not trying to wave it in their face. It's just, you just need to do one of those where you point at it, you're like, what am I supposed to do about this? I mean, I need something for this.

**SPEAKER_2** (3:41)
This didn't happen off your property, it sure didn't.

**Sam Parr** (3:45)
Look, if I go to a fancy hotel, I expect a fancy gym, not like where the screws come out of the freaking equipment. So my finger looks like a grape right now. It's like, you know, it's one of those injuries that isn't, you don't do anything with a broken finger, you do nothing, but God damn it hurts.