The Psychology Of Transport, Google Maps & Bear Attacks - Rory Sutherland - #401

**Chris Williamson** (0:00)
What's happening, people? Welcome back to the show. My guest today is the one and only Rory Sutherland. We are talking about the psychology of transport, Google Maps, and bear attacks. Transportation is getting quicker as we reach close to terminal velocity for getting from A to B. Behavioral scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never take this into account. Rory's new book discusses how you can design travel to actually work for humans, as opposed to just for the timetable. Expect to learn why all Indian restaurants deserve a Michelin star, while the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks, and much more. Rory Sutherland is biblical. This guy is a complete force of nature. Every time that I get him on the show, he's a complete joy. And I dragged this one out as long as I could. This is 90 minutes of pure Sutherland at his absolute best. If you've never listened to Rory before, you're gonna adore this. He's one of my favorite humans on the entire planet. So yeah, just sit back and enjoy this. It's really, really special. Don't forget, if you want to join the Modern Wisdom Locals Community, where there are 1,500 other people who all listen to the show, we discuss episodes, I get suggestions for life hacks or for stories to react to, head there, modernwisdom.locals.com.
You can join for free. And if you love the show, you can support it through there as well. modernwisdom.locals.com. In other news, this episode is brought to you by brand new sponsor, Magic Spoon. I love cereal. It is one of my favorite foods. In fact, cereal should have its own food group. That's how good it is. And Magic Spoon is a keto-friendly, gluten-free, grain-free, soy-free, and low-carb weight to enjoy all the cereal that you want without any of the guilt. It's only 140 calories per serving, zero grams of sugar, 13 to 14 grams of protein, and only four net grams of carbs in each serving. So if you are someone who is trying to keep your carbs down, who is trying to increase your protein intake, you can do this through breakfast cereal. And if that's not a revolution, I don't really know what is. You can get $5 off a sample pack which has all four flavors, cocoa, fruity, frosted, and peanut butter. Shipping to the UK is only seven pounds, eight pounds at most. And in the US, it's even cheaper. Head to magicspoon.com/modernwisdom to grab a variety pack and try it out. Also Magic Spoon is so confident in the product, it's backed with 100% happiness guarantee. So if you don't like it for any reason, they'll refund your money. So it is no risks. Head to magicspoon.com/modernwisdom and use the code modern wisdom at checkout to save $5 off your first order. In other other news, this episode is brought to you by MyProtein. MyProtein shipped to me some brand new flavors of Clearway that are only available in the US. So I can talk to you about the strawberry and the dragon fruit and the peach tea. But you can't buy it if you're in the UK. But if you're in the US., the strawberry is banging. Clearway is a game changer. If you're struggling to find a protein powder which doesn't make you feel uncomfortable, which doesn't give you digestive discomfort, which is light and fruity, this is such an absolute world changer. Also, their gooey cookies are fantastic. Again, because I'm in America, I'm empathizing with everyone who's American. They have a layered protein bar, a layered chocolate protein bar, which is outrageous. And they even have protein chips, salt and vinegar protein chips. I've got everything. I'm staring at this huge big batch of protein stuff, my protein stuff in the corner of the room. You can get 37% or greater off everything site-wide. So you do not need to find extra special codes. Modern Wisdom, all one word, will always give you the highest discount that you can find whatever it is, whether it's apparel, supplements, foods, accessories. Modern Wisdom is the only code that you need and that is active if you go via bit.ly slash protein wisdom. That's bit.ly slash protein wisdom. That takes you to my super secret product page with everything that I use and recommend. And then the code modern wisdom will get you the huge discount, whatever is available, 37% or greater off everything site-wide. And this is available in the UK and in the US, bit.ly slash protein wisdom. But now, it's time for the force of nature himself, Mr Rory Sutherland.