The Psychology Of Irrationality - Rory Sutherland - #255

**Chris Williamson** (0:00)
Hello, my friends. Get ready for this one. It's been nearly two years since Rory was on the show, and I've wanted to get him back on ever since. This episode does not disappoint. It's absolutely phenomenal. This man is a complete force of nature. The episode just begins. There's no intro, there's no messing around. And it also just ends because we ran over massively and made Rory late for his next meeting. So first off, thank you for coming on, Rory. You are, you're just phenomenal. I absolutely adore every time that we get to sit down. 2020 has been the year of change and human behavior is far less rational and sophisticated than we might claim. If you combine these two together, you have the ideal breeding ground for a Rory episode. So today, expect to learn what Rory thinks about my new bear or bull game, his opinions on TikTok and OnlyFans, why sticking your genitals in a Dyson AirBlade is a bad idea, how Rory would advise Boris, why credit card numbers are ridiculous and much more. This is the sort of episode you need to listen to literally three or four times. If you enjoy it, please share it with a friend. Nothing would make me happier than for this show to continue to grow so that I can access more and more fantastic and fascinating humans and continue to deliver them directly into your ears. In other news, we've got a new sponsor and I am so excited to be partnered up with this company. I've been using the state app for over a year now. If you are not familiar with breath work, you will almost certainly have heard about it on the internet. Breathing directly affects our physiology. We can change our heart rate variability, our resting heart rate, our parasympathetic nervous system. We can even change the way that our thoughts work in as little as five minutes by following the practice of the state app. One of the challenging things that you come up against when starting a mindfulness practice like meditation is that the state change you get, i.e. the acute difference that you may notice straight after doing the practice, is actually quite subtle and difficult to feel. Whereas with breathwork, you feel the change immediately. Not only does that get you into a state which is optimal, i.e. it could be alert, it could be calm, it could be ready for bed, but it also gives a positive feedback mechanism that makes sticking to the habit easier because you can tell the change which is going on. Like, I shit you not, breathwork has been an absolutely huge part of my morning routine. I've used this app, I must have done it. In fact, I can get a counter up and I'm going to check, ready for the next episode, how many times I've used it. But I have used this app hundreds and hundreds of times to help set me up on a morning for a successful day, to also use if I'm feeling a little bit stressed or to help me get wind down, ready for bed on an evening time. There are multiple different programs that you get. You can use it as a cup of coffee on a morning, you can use it to be more present, be more calm or fall asleep. Not only are athletes using the state app to get themselves into the zone ready for physical activity, but research also shows that breathwork is a scientifically proven method to calm the mind and manage anxiety. And it's free. For two weeks, you can go and try out the state app, add breathwork into your daily routine for free. And once you've gone through your two week trial, it's $2.99 a month or $24.99 a year. What's that? That's a cup of coffee per month to have, without a doubt, the best breathwork app I've ever found. I've been using this for over a year, hundreds and hundreds of sessions, and it is a staple part of my morning routine. You really, really should go and try this out. Like I say, you can go and do this for free, no obligation, two week free trial, add it into your routine and just see what happens. I would love to hear how it impacts your daily routine. Feel free to tag me on Instagram. It's a phenomenal app and I'm super, super happy to be working with them. Head to bit.ly slash state wisdom, that's B-I-T dot L-Y slash state wisdom, or you can just follow the link in the show notes below and you can try out the state app for free, two week free trial, and then it's less than the price of a cup of coffee per month. After that, I'm so, so happy to get these guys on board, BIT dot L-Y slash state wisdom. Go and check it out, but for now, it's time for the force of nature that is Rory Sutherland.