The Problem With Millennials - Theo Watt & Eve Young - #073

**Chris Williamson** (0:00)
Hello, friends. Welcome back to the Modern Wisdom Podcast. Today, I'm joined by Theo and Eve from Social Chain. Those of you who enjoy the podcast coming out of that particular headquarters will recognize them as the hosts of Social Minds. And today, they're talking about a topic which they've wanted to sink their teeth into for a while, which is the problem with millennials. I wasn't really too sure what we were talking about today until we got into it. And so many of the points that they raised today about how people who were born between 1982 and 1996 are viewed and judged by the press and by society and the implications for industry, for work, for self-identity and a lot of other things were really eye-opening, like crazy eye-opening, considering I'm slap bang in the middle of that particular age bracket, I found a lot of them applying to me. This was a really insightful episode. I can't wait to get back out to Social Chain, not least so that I can steal their amazing podcast studio. But yeah, enjoy this episode. I'd love to hear your thoughts. This is a very provocative and different topic. So please feel free to get in touch at ChriswellX on all social media. But for now, please welcome Theo and Eve.
Ladies and gentlemen, welcome back. I'm joined by Eve and Theo from the Social Minds Podcast here in my beautiful new studio. Welcome.

**Theo Watt** (1:49)
Hello, hello, good to have you. Back again.

**Chris Williamson** (1:52)
This is your studio. Well, I mean, today it's an adopted studio for me, this of course. How are you? You good?

**Theo Watt** (2:00)
Yes, yeah, really, really good. We've got you something, haven't we?

**Eve Young** (2:02)
We've got you a soaring, because I know how much of a fan you are.

**Chris Williamson** (2:05)
Look at that.

**Theo Watt** (2:06)
It's actually from Manchester as well, I believe, soaring. It's a Manchester cake. I suppose you could call it a squidgy loaf.

**Chris Williamson** (2:14)
It is. So let me tell you about the difference between a cake and a biscuit. So cakes are not that applicable, biscuits are. And I think the reason for that is that cakes are not seen as a luxury item because you would inevitably have to buy birthday cakes presumably throughout the year. And Jaffa Cake had to prove that they were a cake and not a biscuit to avoid the tax. And the way that you prove whether you're a biscuit or a cake is cakes when they're left out go hard and biscuits when they're left out go soft.

**Eve Young** (2:54)
Did you know that burgers from McDonald's have to have the pickles in, otherwise, because of the amount of sugar, they would be classed as a cake?

**Chris Williamson** (3:03)
Are you kidding?

**Eve Young** (3:04)
No. Who told me that?

**Theo Watt** (3:06)
I feel like it was me. Savory cake. I don't want to brag, but I think I was the one who said it, yeah. But I think I heard it off a guy who heard it off a guy who heard it off a guy who heard it off somebody's brother.

**Eve Young** (3:15)
I've taken it as gospel now.

**Chris Williamson** (3:16)
Fine, truth. It's on the internet now, which means it's the truth. So what are we going to talk about today?

**Eve Young** (3:22)
Millennials.

**Theo Watt** (3:23)
Millennials. We have to.
We have to talk about millennials in a way that we don't talk about millennials at the moment. We need to see millennials differently, basically. And well, I suppose we could take it from the beginning. The theory around at the moment is that if you were born into 1982 or 1981, between then and 1996, let's say, you are classed as a millennial. So right now, the oldest are 38, 37, the youngest say about 24, 23

**Eve Young** (3:56)
It depends on which definition you look up as well, which is another massive issue, because no one knows exactly where the timeline starts and where the timeline ends, which is causing a lot of confusion. So its centers bureau starts at 1982 to 2000, and Pew Research is 1981 to 1997 So the youngest millennial could be 23 or 24 The oldest one could be like 37 or 38, and no one really knows where the boundaries lie.

**Theo Watt** (4:23)
And if you believe everything you've read, if you fall into that bracket, you are lazy or very narcissistic, you're probably not doing very well for money, you'll never be able to afford a house.

**Eve Young** (4:33)
Eat too much avocado toast.

**Theo Watt** (4:34)