The ONLY Way To Make Big Money With A Small YouTube Channel

**Gabe Bult** (0:00)
We got like 20 million views this month on repurposing our stuff.

**Richard** (0:02)
What?

**Gabe Bult** (0:03)
Dude, yeah.

**Richard** (0:03)
Meet Gabe Bolt. His channel has over 800,000 subscribers, 100 million long-form views, and today he shares the entire blueprint to growing on YouTube, including his total ad sense that goes all the way back to 2018

**Gabe Bult** (0:16)
Paid over 4K in under a month from a first video on a brand new channel. Like, it's not hard, it's literally just math.

**Richard** (0:21)
But that's not all. Gabe is so good, he breaks down how he earned over $50,000 on a new channel with only 1,000 subscribers.

**Gabe Bult** (0:29)
You can get more conversions on a Sonobox video on that channel than I would on my channel with 800,000 subscribers because every single person who watches that video is a Target customer.

**Richard** (0:38)
And this just proves that with the right strategy, you don't need a huge audience to make money on YouTube.

**Gabe Bult** (0:43)
3200 views and it had made $2,900. I was close to a dollar per view.

**Richard** (0:47)
It's a $1,000 RPF.

**Gabe Bult** (0:49)
Yeah, right?

**Richard** (0:49)
And so no matter how many subscribers you have, or even if you're new to YouTube, this episode has a ton of value you can take away and apply to your own channel today. What's up, Gabe? Welcome to the 1of10 Podcast.

**Gabe Bult** (1:01)
Hey, thanks for having me on, man.

**Richard** (1:02)
I think four years ago, we nerded out about YouTube, and now you're still crushing it and going all-time highs. I just want to go straight into it. You had 800,000 subscribers, 100 million views. What's one piece of advice you think helped you reach that level?

**Gabe Bult** (1:18)
There'd be a lot of things. I'll give you two real quick. One would be like I've posted every week for over seven years, almost eight years now. So that would be one. I think everybody says consistency and they want some other hack that's gonna really save them time, but it's consistency. But then on the other hand, consistency doesn't help unless you get 1% better. So I've been pretty much trying to focus on improving one thing each week throughout those years. So it's like, okay, this week I'm nerding out about audio. This week I'm nerding out about music. This week I'm nerding out about whatever. And then if you go through that cycle enough, suddenly you're pretty good at what you do just because you've done it 400 times and you've gotten better each time, as opposed to 400 times and not getting better because you're just focused on the videos as opposed to quality. So those would be my...

**Richard** (2:04)
That's interesting because I always say, you can kill it in YouTube. You do two things, consistency and optimizing throughout the whole thing. So, okay, I love that. And I'm curious, like, let's say now, today, what are you trying to optimize?
What are you studying?

**Gabe Bult** (2:20)
Right now, I'm studying a lot of, kind of like, funnels and sales and email marketing and that side of things because, like, AdSense is just a really bad way to make money on YouTube. So, I'm trying to, like, optimize the business side of the backend, which has been going well, but it's just, like, something I didn't really focus on for the first, like, five or six years.

**Richard** (2:40)
And let's say now, what would be the percentage of AdSense versus the rest?

**Gabe Bult** (2:44)
AdSense is probably 10% to 15%, and it used to be probably 50-plus, yeah.

**Richard** (2:50)
Well, guys, stay until the end, because we're going to find out what is the other 85%.
That's, again, that's how you've been optimizing for the past seven years. So, let's go back to the beginning, right? Why did you first start YouTube seven years ago?

**Gabe Bult** (3:04)
When I started, I was just passionate about what I was talking about. I was into house hacking, which is like buying rentals with low to no money down. So, I was, like, kind of living this very frugal lifestyle and kind of optimizing for financial freedom. And nobody's really talking about it at the time. It was like pre-Graham Steffan type deal and all those people. So, I was just passionate about what I was talking about. Nobody, I ran out of people to talk to, and I was like, I just want to share this because it's really helping me in changing my life.
And then I kind of, like, through that, started to fall in love with the process of making videos and realizing that I am a creative person and I like, you know, making things. And I'm not, like, good at drawing or painting or anything, but I'm really into making videos. And I'm really into making videos because I think about, like, YouTube videos are the way I can, like, have this idea for something and physically make it into the world. And I really like that side of it, as well as the business side, as well as, like, what I'm actually talking about. But yeah, it started that way.