The Obvious $1M/Yr Subscription Business No One Talks About⏐Ep. #260

Korey McDavid (0:00)

If you're moving a ton of fuel, there's plenty of suppliers that will bring you gas. But there was no one who's taking care of boats, small businesses, no one taking care of personal vehicles. It's a huge demand that's unmet. What we're really building is repeatable revenue, stacking those customers, getting them in the habit of making the request. And then all of a sudden, all their fuel spend is now with us, pure family, two vehicles, like Bailey drivers, it's like five grand a year.

Chris Koerner (0:24)

When you first started, did you quit your job?

Korey McDavid (0:26)

No, I do it on the side. The whole first year was me and my spare time making deliveries. Mobility services and delivery has been a growing trend for decades now. And so why not gas? It's something that we need every day.

Chris Koerner (0:41)

What if someone in Sacramento wants to start this? What would you tell them to do that you wish you would have done differently when you started? Why don't we start by you just telling me who you are and what you do?

Korey McDavid (0:53)

Korey McDavid, I am the founder of Juiced Fuel. We are a mobile fuel delivery service.

Chris Koerner (1:00)

Okay. And what gave you the idea to start that?

Korey McDavid (1:03)

So it started with my wife. We had just had her second child and she hated going to the gas station. She drove a diesel SUV. You know, there's less diesel pumps. So a lot of times you're waiting on the diesel pump to open up and, you know, crying kids, you know, hot in South Carolina. She just hated the whole experience. But also at the time I was terminal manager for the bulk liquids terminal here in Charleston that brings in all the fuel to the greater Charleston area. So my day job was literally like monitoring the, you know, who the suppliers were, who their customers were, which gas customers could actually move the needle in the area. And that just got me looking into, you know, seeing how, how we could move more barrels across our rack, you know, that was, that was my, my main job. But in doing that research, I saw that there was really no one that was supplying fuel to the little guys. Like, if you're moving a ton of fuel, there's plenty of suppliers that will bring you, bring you gas. You got a big tank on your yard because you run a big construction company or something. There are guys that will supply that. But there was no one who's taking care of boats, no one's taking care of small businesses, no one taking care of personal vehicles. And so when my wife was having this problem, I was like, I'm the guy to fix this solution and make it better for everyone.

Chris Koerner (2:31)

Yeah. You're like, of all people, I'm the one most qualified to fix this problem.

Korey McDavid (2:34)

Yeah. Yeah. I don't do it.

Chris Koerner (2:37)

No one can. Now, was there ever a moment where you kind of were thinking about this idea and then you saw a truck driving around doing mobile fuel delivery and you're like, oh, this is a thing?

Korey McDavid (2:47)

Yes. So when I started thinking about the idea, of course, you dive into research and you find companies doing it across the country.

And it seemed to be like it was a growing trend, but it was just becoming popular. And I know people have tried it in the past and never worked out for one reason or another, but it seemed to be gaining in popularity. I mean, certainly coming out of COVID, delivery services and convenience and anything that could keep you safer and limiting interaction with things like a gas pump that everyone in the public has to interact with was becoming popular. And so we were kind of able to jump in on that trend, but mobility services and delivery has been a growing trend for decades now. And so why not gas? Like, why is gas not a part of that? It's something that we need, you know, every day.

Chris Koerner (3:46)

So did you know of anyone doing it in Charleston?

Korey McDavid (3:50)

No one was doing it the way that I envisioned, which is kind of what we're doing now. You know, I did. I remember one time. So I was also in the South Carolina Guard at the time. And I remember making one of my trips up to Columbia, South Carolina to do my flying. I passed this truck and I won't say the name of this company, but they're a small fuel delivery company. I was like, boom, someone's thinking like I am. But it wasn't like, oh, they beat me to it. I can't do this idea now. You know, like, there's plenty for us to ollie. You know, like, I can't service every customer in Charleston, neither can another company. So plenty of room to growth and plenty of room for competition.