The Next Inflation Wave Is Already Here

**Scott Galloway** (0:00)
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**SPEAKER_3** (0:45)
Thank you.

**Ed Elson** (1:10)
Learn more at adobe.com/do that with Acrobat.

**SPEAKER_3** (1:13)
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**Scott Galloway** (2:12)
Today is number 10 That's how many grams of protein are in Buffalo Wild Wings' Espresso Proteini, a cocktail infused with buffalo dry rub. Ed, let me give you a little advice on how to keep things fresh in your relationship. The next time your girlfriend asks you if you've loaded the dishwasher, say, of course, and take a sip of coffee from a vase.

**Ed Elson** (2:44)
How much would you have to be paid to drink the Buffalo Wild Wings' Espresso Proteini?

**Scott Galloway** (2:49)
For some reason, I got in my head that coffee was bad for you. So I never had a pill. I don't think I had. I think I went to the doctor three times before the age of 40 I just know external items whatsoever. I think that's why I don't get sick now. But anyways, never had coffee. And oh my God, what have I been missing? It's fucking amazing. Coffee is amazing. But I'm highly sensitive to it. So one, you would never find me at a Buffalo Wild Wings. Is that a restaurant? What the fuck is that?

**Ed Elson** (3:17)
Yes. Never been to Buffalo Wild Wings?

**Scott Galloway** (3:19)
I've never been to Buffalo Wild Wings.

**Ed Elson** (3:21)
It's a terrible place.

**Scott Galloway** (3:22)
Yeah. I've never been there. I go to Hooters, but I wouldn't go to Buffalo Wild Wings.

**Ed Elson** (3:27)
It's Hooters without the girls.

**Scott Galloway** (3:28)
Oh, okay. I said beach without the scent. What's the point?

**Ed Elson** (3:36)
By the way, Scott, where are you?

**Scott Galloway** (3:38)
I'm in Tulum, Ed.

**Ed Elson** (3:39)
Why? Why?

**Scott Galloway** (3:41)
That's a good question. I started coming here about, I did an annual trip with guys. My closest friend, Adam, who I've known for 50 years, my other friend, Augusto, who I've known for 25 years, and my friend, Scott Sabah, who I had known for 15 years, used to come here every year in March. And we stopped doing it because Scott passed a couple of years ago, and we decided to come down again. So anyways, I'm in Tulum.

**Ed Elson** (4:11)
That's very exciting. Are you ready for the big day tomorrow?

**Scott Galloway** (4:14)
What am I missing? What's the big day?

**Ed Elson** (4:16)
You didn't hear? It's my birthday tomorrow.

**Scott Galloway** (4:19)
Oh, you're turning 27? Is that what it is? 27?

**Ed Elson** (4:24)
That's right. 27, baby. It's going to be a big year.

**Scott Galloway** (4:28)
You know what I tell everybody? I'm not exaggerating. When anyone says, oh, I love Ed, I just go, he's 26 That's the most impressive thing about you is that you're 26 Let me tell you, 27, it's all downhill. Your prostate starts to blow up like a grapefruit.
Your dick doesn't work nearly as well. Get ready to wake up in the middle of the night and go, do I need to pee? I think the answer is yes.

**Ed Elson** (4:55)
I'm actually already there. I've been trying to figure out what it is. I think it's because I'm drinking too much coffee, but I'm getting up to go to pee at least once a night, sometimes twice a night. I've had nights where I go three times. It's quite concerning to be honest.