The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

Daniel Priestley (0:00)

In order to be successful, you need to know that people have a small number of slots in their brain for who they remember. So you've got to get into people's head. And in order to do that, you need to know two things. The first one is 7-11-4, which we'll talk about. And the second thing is that your brain is extremely good at deleting messages. But there's five things that will not be deleted by the brain. And the last two are the ones that are most useful. So the first one is...

Steven Bartlett (0:22)

I wish I knew this at the start of my career.

SPEAKER_3 (0:24)

Daniel Priestley is the money-making expert and serial entrepreneur who's built several multi-million dollar businesses from nothing, and has mentored over 3,500 businesses with the same frameworks for career success that you're about to learn.

Daniel Priestley (0:35)

The problem that we have now is that we live in a digital world, but all of society is built for the industrial revolution system, which means that we're playing by an old set of rules and going through a schooling system that is preparing them for a world that no longer exists. So people feel like that there are no opportunities, there are no safe jobs anymore, feeling like you're in competition with AI, and that leaves a whole generation of people feeling absolutely wiped out before they've even started.

Steven Bartlett (0:56)

So what are the new set of skills people need to know to set them up in this digital world?

Daniel Priestley (0:59)

Well, there's actually a step-by-step approach for doing that, including building a personal brand.

Steven Bartlett (1:03)

Okay, let's pause that. Why does that matter?

Daniel Priestley (1:05)

Because that's the key to capital, talent, customers. And it's not about becoming an influencer with millions of followers. But if you're seen as a key person of influence, that's enough to make seven figures.

Steven Bartlett (1:14)

And is that where your five P's come in?

Daniel Priestley (1:16)

Yeah, and I'll take you through all of those. And then there's the entrepreneurial pyramid, which opens you up to this whole other world of opportunities, as well as side hustles and the two types of opportunities that everyone needs to know about.

Steven Bartlett (1:27)

I want to go through all of that.

Daniel Priestley (1:28)

Let's do it.

Steven Bartlett (1:32)

I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button wherever you're listening to this. I would like to make a deal with you. If you could do me a huge favour and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love. If you could do me that small favour and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favour I will ever ask you.

Daniel Priestley, how do you define and describe what it is that you do with your content, with your work and through all of these books that you've published? What is the summary of what you do and who you do it for?

Daniel Priestley (2:27)

So I have a massive passion for entrepreneurship. About 20 years ago, I started seeing a massive trend about entrepreneurs who could stand out, scale up and make a positive impact in the world through business. I have built multiple businesses over the last 20 years and I'm just fascinated by the predictable stages that people go through in order to build successful businesses. As I've been growing my businesses, I've been writing about it in my books, mostly to document what I'm learning myself. And I also built a community of entrepreneurs who wanted to essentially make the most of the times that we're in. So what's happening at the moment is we're going through massive amounts of change. It's very similar to the agricultural age when it was replaced by the industrial age. And there were new economic rules that didn't apply to the agricultural age but did apply to the industrial age. So the agricultural age was the feudal system and the industrial age was the capitalist system. What's happening is the industrial age is fast being replaced by the digital age. And as we go through this massive change, we're seeing new rules and new economic rules that apply. So give an example. In the industrial age, people had to, to become successful, people had to gain skills and then get a job and find an employer who would employ them for those skills. As we go into the digital age, what works is to build a personal brand based on your unique intellectual property and then to position that brand next to a scalable, digital, elegant business model. And those who are doing that and those who have figured that out are doing incredibly well and succeeding at speed. And there's actually a step-by-step approach for doing that.