The Life Of A Global Boxing Promoter - Kalle Sauerland - #296

**Chris Williamson** (0:00)
Oh, hello, friends. Welcome back. My guest today is Kalle Sauerland, and we're talking about what life is really like as a global boxing promoter. Kalle is one of the most powerful men in all of world boxing. He's the co-founder of Sauerland Events. He's been behind some of the world's biggest ever fights, and he's the founder of the World Boxing Super Series. Boxing is a legendary sport, which captures global attention, but the entire industry is held together by men like Kalle, the promoters who make the matches and create the events that we all watch. I wanted to find out how it works. So today, expect to learn Kalle's thoughts on Jake and Logan Paul's YouTube boxing careers, his wildest stories from press conferences, just how terrifying Derek Chisora really is, when he's been the most nervous before an event, what he thinks about Dana White and much more. This episode is so fun. Kalle is such a character and it's just cool. It's cool to see how an industry that we see the front of, the front of house, we were very familiar with how boxes go on in the ring, but all of the stuff behind the scenes I thought was fascinating. Yeah, you're gonna enjoy this one. In other other news, this episode is brought to you by Athletic Greens. I am a huge fan of Greens drinks and upon doing a lifetime of research, I've settled upon the best and most comprehensive that I have ever found with Athletic Greens. It's a multivitamin, multi-mineral, pre and probiotic, digestive enzyme and Greens supplement, all in a single scoop. There's literally no other product I've found that combines such a diverse mix of whole food sourced ingredients. On top of that, the fact that it's one scoop means that you're never going to miss any of the individual parts of it. You don't need to remember to take a ton of different pills or potions. You can just take one scoop once per day and that's you sorted. That's everything that you need. It's nutritional insurance. I first heard it on Tim Ferriss' show. I wondered why he was such a huge fan of it. And it makes an awful lot of sense now upon trying it. It's got 75 vitamins, minerals and whole food sourced ingredients. It really is. No one is getting enough vegetables in their diet, but if you think that you might not be and you want to boost the amount of greens and fruits that you are taking, this is a fantastic way to create a nice foundation for your diet to be built upon. Whole foods are always going to be the winner, but why not add a little bit more into your diet and just give you a little bit of an extra help? It's lifestyle friendly, whether you're keto, paleo, vegan, dairy free or gluten free, it contains less than one gram of sugar and it tastes awesome. Over 14,000 people rely on Athletic Greens every day to deliver their nutritional needs. And you can join with 19% discount, five free travel packs, up to a year's supply, free vitamin D, a free pot to keep your Athletic Greens in, free shakers and more at athleticgreens.com/modernwisdom. This is available worldwide. Wherever you are shopping, you can get this 19% off, five free travel packs, free liquid vitamin D, the beautiful pot, the shaker, everything else, and it's free shipping. Plus, there is a 60 day money back guarantee. So go on, check it out, try it, and if you do not like it, 60 day money back guarantee, athleticgreens.com/modernwisdom.
Go and upgrade your nutritional insurance game today. But now it's time for the wild and wonderful Kalle Sauerland.
For the people that aren't already familiar with you and what you do, can you give us a rundown of your history?

**Kalle Sauerland** (4:03)
Well, I'm first and foremost a boxing promoter, born into a crazy boxing family. People say, how long you been in boxing? And I say, well, I'm 43 years old now. And I believe that my first babysitter when I was two was actually a world champion at the time. So I had babysitters as boxers. As a teenager, I worked in gyms in the summer. Well, when I bunked off school, my adopted godfather was the late and great Denny Mancini, who ran Lonsdale, started Lonsdale, had a little shop down before Lonsdale became big, had a little shop down near Carnaby Street, Beak Street in Soho in London, and used to skive off school, just hang around a little shop and watch the characters come in and out of the shop. It was everything from your East End gangsters, to your world champions, to your bin men who boxed at the weekend and were picking up some wraps.