The Key Principles Of Running Any Business - Josh Kaufman - #215

**Chris Williamson** (0:00)
Well, hello, friends. It is a very welcome return to podcasting for me. After a small hiatus to recover from my Achilles surgery, I am fully operational. And the next month of podcasts is probably the maddest that we've ever had in nearly three years of running the show. Today, we are starting with the author of one of the best selling business books of the last 10 years, Josh Kaufman's The Personal MBA has a 10-year anniversary edition where he's redone everything and today we get to go through all of his best principles for how to operate a business. I did five years and got two business degrees and spent 30 to 40, probably 40 grand. And Josh told me that I just didn't, I didn't need to do it at all. So perhaps this will save you half a decade of your life. And 40 grand, and if it does, feel free to pay me some of the money. But there's so much cool stuff today. Josh's insight into business is really reflected in my personal experience, which is usually a great suggestion, great idea that he knows what he's talking about in other news. In fact, before we get into another news, I just wanted to say thank you to everyone that reached out to me while I was laid up and kind of feeling sorry for myself over the last few weeks, very much miss this outlet. It's the reason that I think my recovery has been so quick since my operation, which was only two weeks ago from when I'm recording this. A big part of that is I want to get back to doing podcasts. I've created quite a heavy schedule for September to distract me from everything being a little bit slower and more difficult and stuff like that. And you, as a listener, are a big part of that. You are a huge part of the motivating reasons that I have to get out of bed in the morning and to ensure that I'm still reading and developing and trying to create the best show that I can. And I genuinely believe that by the end of this year, we're going to see just how good Modern Wisdom can be. And I'm really glad that you're along for the ride. So thank you. In other news, this episode of the podcast is brought to you by Surfshark VPN. Secure your browsing online and get access to the entire world's Netflix library for less than the price of a cup of coffee per month. I have absolutely rinsed Surfshark VPN over the last couple of weeks as I've been horizontal and spending a lot of time watching stuff. I even started watching some anime that Yusef told me to watch, but it was weird and I turned it off after about five minutes. But yes, Surfshark VPN. If you haven't already got a VPN, then now is the time. Not only does it mean that hackers can't steal your information, but also you're not going to get split-tested on prices by naughty websites who are trying to steal your hard-earned money. And of course, as you already know, it means you get access to the entire world's Netflix library at the click of one button. Change your location from wherever you are to America or France or Japan, and see what that country has got to offer on its Netflix. You might have exhausted your domestic country's library, but there is the rest of the world still to go. So head to surfshark.deals.mw for 85% off, three months free, and a 30 day money back guarantee, about one pound 50 or about like $1.80 per month to get access to the whole world's Netflix library. You can use it on as many devices as you can, as you've got your phone, laptop, iPad, whatever it might be.
Surfshark.deals.mw takes two minutes to set up and you will not regret it. But for now, it's time for the wise and wonderful Josh Kaufman.
I need to put a disclaimer out before we get started. Usually, the camera is not right up to my face. If you're watching on YouTube, you will be able to see this. This is the first horizontal cast that I've done since my Achilles repair recovery. So my foot is currently all the way over there in the air, and I'm back here, but we're making it work, we're anti-fragile. And today we are celebrating the 10 year anniversary of the Personal MBA. Man, how does that feel?

**Josh Kaufman** (4:36)
It feels great. It feels surreal. Like, I remember writing the first draft of the book, and it doesn't feel like 10 years ago. But it's been really gratifying to see how much people all over the world have enjoyed it and found it useful. And it's always an interesting experience going back and editing things that you wrote 10 years ago. So the past year and a half, two years that I've been working on this project has been very interesting from a personal time capsule standpoint.