The Hidden Truth About Our Collapsing Birth Rates - Mads Larsen - #868

**Chris Williamson** (0:00)
Hello everybody, welcome back to the show. My guest today is Mads Larsen. He's an author and journalist whose research focuses on the history of human mating ideologies. The truth can be a tough pill to swallow, but when it comes to saving humanity, even the hardest truth is better than the softest lie. So why is Mads facing outrage for speaking a truth that could save his country? Expect to learn why Mads was canceled for talking about Norway's declining birth rates, the key reasons why people aren't having more kids, the underlying psychology behind modern mating, the potential interventions to fix this and much more. Really dancing a tightrope. Today it is not easy to have this discussion about this topic and it come across in a balanced way, but I really appreciate Mads for sort of putting both feet into the land mine field and seeing if he can dance his way through. It's fascinating and I am still perplexed as to why more people aren't paying attention to it because sooner or later, everybody is going to be on the receiving end of this effect. Trust really is everything when it comes to supplements. A lot of brands may say they're top quality, but few can actually prove it, which is why I partnered with Momentous. Honestly, I try to limit the number of supplements I rely on, but three of the products I use every day to support my brain, body and sleep are their Omega-3s, Creatine and Magnesium L-3 and 8 When I take these consistently, they have a massive impact on my cognitive performance, my strength and my sleep. The reason I keep harping on about Momentous is that they make the highest quality supplements on the planet. What you read on the label is what is in the product and absolutely nothing else. And so few other companies can say that. Best of all, they offer a 30-day money back guarantee, so you can try it for 29 days. If you do not like it, they'll give you your money back. Plus they ship internationally. Right now, Momentous is offering Modern Wisdom listeners early access to their Black Friday sale through November 25th. You can get 25% off my brain, body and sleep stack plus a five-night trial of their sleep packs by going to the link in the description below or heading to livemomentous.com/modernwisdomusing the code MODERNWISDOM, a checkout that's livemomentous.com/modernwisdom and Modern Wisdom, a checkout. Look, you're probably not eating enough fruit and vegetables and you know it, and this is going to help. AG1 makes the best daily foundational nutrition supplement that I've ever found. You might be sceptical, but I wouldn't have used it for over three years or have got my mum to take it, my dad to take it, and tons of my friends to take it if I wasn't 100% confident. I genuinely look forward to drinking it every single day, and that's why I've used it for so long. And if I found something better, I would switch, but I haven't, which is why I still use it. And so does Tim Ferriss and Peter Atiyah and Dr. Andrew Huberman and Joe Rogan and Lex Friedman. Plus, there is a 90-day money back guarantee, so you can buy it and try it for 89 days, and if you do not like it, they will give you your money back. Right now, AG1 is running a special Black Friday offer for all of November. When you start your first subscription, you'll get a year's free supply, vitamin D3K2, five free AG1 travel packs, that 90-day money back guarantee, plus a free bonus gift. Just go to the link in the description below or head to drinkag1.com/modernwisdom. That's drinkag1.com/modernwisdom. Gymshark makes the best gym wear on the planet. It's literally all that I ever have on. And starting November 21st, they're having the biggest sale of the year. You can get up to 70% off everything site-wide plus an additional 10% off when you use the code ModernWisdom10 at checkout. That means you can get up to 80% off all of my favorites from their studio shorts, which I wear every single training session to their crest hoodie, which I fly in every time that I travel. And best of all, any purchases made during their Black Friday sale can be returned until January 31st, 2025 So you have nearly two months to try it on and try it out. And if you don't like it, you can just send it back. Plus they ship internationally. Starting November 21st, you can get that 80% discount site-wide by going to the link in the description below or heading to jim.sh slash modern wisdom and using the code modernwisdom10 at checkout. That's jim.sh slash modernwisdom and modernwisdom10 at checkout. But now, ladies and gentlemen, please welcome Mads Larsen.