"The Go Giver" by Bob Burg and John David Mann - Book PReview - A Little Story About a Powerful Business Idea

**Igor Turkusic** (0:00)
Well, the world may at times appear to be a dog eat dog place. There is actually a set of much kinder and vastly more powerful principle operating beneath the surface of casual appearances.

**SPEAKER_2** (0:20)
64,000 is the median number of words per book. Average person reads about 200 words per minute. Simple math will tell us that is one book in 320 minutes. To accomplish this in seven days, now per se, you would have to read for 45 minutes a day.
Don't forget to subscribe, hit that notification button, like, comment, and share.

**Igor Turkusic** (0:55)
Welcome to the Book of the Week series. Every week, as I read another amazing title, I share it with the world. My name is Igor, SF Walker. Today, we look at The Go Giver. A little story about a powerful business idea by Bob Burg and John David Mann. So, how about you slow down and relax, reduce all that noise for just a bit, make that choice, and decide to listen. In this video, we look at a book that brings to life the old proverb, give and you shall receive. We are reminded of an approach and a story that continues to help its readers find fulfillment and greater success in business, in their personal lives, and in their communities. Stick around till the end. I will share with you some tools I do have and use that will help you tremendously in this game of life. Discover a way to find out what actually motivates you, what innate human need is driving all of your decisions and your behavior. I will share some tools to improve your self-awareness, social awareness, self-management, and relationship management.
A person can reach a certain level of success without being particularly special. But to get really, really big, to reach the kind of stratospheric success we are talking about, people need to have something on the inside, something that's genuine.
Most people have a reaction of disbelief. In fact, most people just laugh when they hear that secret to success is giving. But then again, most people are nowhere near as successful as they wish they were. They were. The majority of people operate with a mindset that says to the fireplace, first give me some heat, then I'll throw on some logs. Or they say to the bank, give me interest on my money, then I'll make a deposit. And of course, it just doesn't work that way.
Most of us have grown up seeing the world as a place of limitation, rather than as a place of inexhaustible treasures, a world of competition, rather than one of co-creation. In life, you often do not get what you want, but here's what you do get. You get what you expect. What you focus on is what you get. You heard the expression, go looking for trouble, and that's what you will find. Now, this is true, and not only for trouble, it is true about everything. Go looking for the best in people, and you will be amazed in how much talent, ingenuity, empathy, and goodwill you will find.
Ultimately, the world treats you more or less the way you expect to be treated.
See, like a healthy immune system, the disease is all around you, but you do not catch it. A very useful thing to remember. Appearances can be deceiving. The truth is, they nearly always are. Everyone likes to be appreciated, and that's the golden rule of business.
All things being equal, people will do business with and refer business to those people they know, they like, and they trust. A bad restaurant tries to give just enough food and service, both in quantity and in quality, to justify the money it takes from the customers. A good restaurant strives to give most quantity and quality for the money it does take, but a great restaurant strives to defy imagination. Its goal is to provide a higher quality of food and service than any amount of money could possibly pay for.
You see, your true worth is determined by how much more you give in value than you take in payment.
Does it make money? Does it make money? It's not a bad question. It's actually a great question. It's just a bad first question. It starts you off pointed in the wrong direction. The first question should be, does it serve? Does it add value to others? If the answer to this question and these questions is yes, then you can go ahead and ask, does it make money? In other words, exceed people's expectations and they will pay you even more. And the point isn't to have them pay you more. It's to give them more. You give, give, give. Why? Because you love to. It's not a strategy, it is a way of life. And when you do, then very, very profitable things begin to happen. Please understand and remember this, it is not about seeing, it is about doing.