The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)

**Shaan Puri** (0:00)
All right, today, we're gonna get smarter about short form video. Short form video is something I am mega, mega long on. Why? Well, I don't know. Have you ever seen TikTok, Instagram Reels? Have you seen YouTube Shorts? These things are taking over the world. So today's guest is Jenny Hoyos.
She is a short form video genius, to be honest. I mean, every single short she does gets like 10 million views, every single one.
And it's not because she was famous before, it's not because she's doing crazy, crazy stuff. She has just figured out how to make viral short form video. So I wanted to ask her every question I could. This is an episode of me learning from her, the tricks. So how does she come up with ideas? Like, how do you figure out a good idea versus a bad idea?
How does she structure the video? How does she script it? How does she film it? What are the elements, the hooks that make the video more viral versus medium viral versus low viral? Like, what is that knob? So this interview is me talking to Jenny Hoyos, a 18-year-old short form genius who is going super viral and she's gonna teach us. So in the next hour, we're gonna get really smart about short form. All right, let's do it.
Let's jump in. What we're gonna do is in the next, I don't know, 45 minutes, you are going to tell us the specifics, the tactical, the breakdown of how you've cracked the viral code. You know how to go viral, TikTok, YouTube.

**Jenny Hoyos** (1:24)
Yeah.

**Shaan Puri** (1:25)
But you are 18 years old.
You live at home in your parents' house. It's only been two years since you started doing a lot of the content that you're doing. I went, scrolled all the way back and it started off, not so great, but then now you're getting like 10 million views per video. You've had a hundred million view short. That's kind of incredible.
Is that you? Is that what your life is like? Give people a sense of who are you?

**Jenny Hoyos** (1:49)
Yeah, I mean, you nailed it right in the head. Yeah, so I'm Jenny Hoyos. I'm a YouTuber who makes videos around the life of a cheapskate, I guess you can say. I guess you can call me like, you know, the anti Mr. Beast. You know, people call me Mr. Least.

**Shaan Puri** (2:06)
Yes, which is, which is amazing branding. We've had Mr. Beast on here and he's like, I spent $3 million per video.
And I'm curious also when you record, do you like, you know, we talked about Hollywood, if you ever see an actor in their van or their truck before they're going to go do a scene, they'll kind of get themselves into character. They'll get themselves into state of mind. Nobody can bother them. Nobody should go talk to them. Like they are getting in the zone. I'm curious, do you do anything to kind of get yourself into a certain state of mind? I remember there's a character creator called Miss Excel that I love this story. I've told this many times, but she creates content of all things about Microsoft Excel, how to use it better.
But like she's super high energy. She's like dancing and doing other stuff. It's like dancing plus Excel. It's a weird combo, but it works.
And she said something like, before I go record, I'm not like, you know, I'm not thinking about what I'm gonna say. I just get myself into a state where I, she said, I feel magnetic. Like I just get my charisma, my energy up so high. And when I feel like I'm there, I run to my camera, I turn it on and I start recording because I believe, she said, I believe that all content is just energy transmission. It's me pushing my energy through the phone to you. The way I feel, I'm gonna push it through and then you're gonna feel that way too.
I love the way she described that. That's very much how I do this podcast. I'm just curious, not everybody does things that way. Is that similar to what you do or how do you approach kind of getting in the right state of mind before you create a piece of content?

**Jenny Hoyos** (3:28)
Oh my gosh, I love this question because I used to struggle with this so much as like, honestly, an introvert. Most people wouldn't like the CBS one, but like, yeah.

**Shaan Puri** (3:36)
The introvert with a billion views.

**Jenny Hoyos** (3:38)
Yeah, I don't know. I used to do what Miss Excel did, basically what you said. I used to like try to bump up my energy so that when I film, I have like the highest energy. But now I try to have like consistently high energy throughout my day, every day.