The FIVE Roadblocks to Buying Your First $1M+ Business (And how to identify + move past them)

Brian Luebben (0:00)

If you were currently stuck in the process of buying your first ever business, this video is for you because I guarantee you that there's about four or five different levels of areas that you're gonna be stuck at that you have never defined, you've never seen the design. And now in this video, I'm gonna break you through every single stage that you're gonna get stuck at in your business buying journey, how to think differently to get unstuck from these. And we'll also show you our vertical step-by-step framework that we are now taking our Action Academy community through of over 700 members that are buying businesses just like you're trying to buy. So we've bought over $31 million in deals recently, and I've bought four businesses myself. So if you stick through to the end of this video, not only will you change your way of thinking as you're going through your acquisition process, but now you will have a step-by-step roadmap to be able to identify where you are stuck in your journey. Because for the longest time, we don't know what we're doing wrong, if we're doing it wrong at all, or if we're doing the right things, we just need to be doing more of them. So hope you guys enjoy this video. Let's get to it. All right, guys, so welcome. First and foremost, my name is Brian Luebben. I am the CEO of Action Academy. We are a community nationwide with over 700 members that helps high-performance and corporate America buy businesses and commercial real estate. So as you're going through this training, and as you're going through this video today, you can apply this to buying businesses, you can use this to buy commercial real estate, any acquisition process that you have, and also for current business owners, this is also a fundamental theory and way of thinking that will really, really help you in business. So the first thing that we're going to start with is this way of thinking. I'm going to give you guys a few frameworks to change how you think about things, acquisition and business at large, and then we're going to get into the vertical step-by-step framework of all the different stages that you're going to get stuck at in buying your first business, and I'm going to help you dissect and create a plan for each and every one of them. Sound good? If so, like and subscribe to the channel. Let's run.

Now, on the screen, I'm going to narrate this for anybody listening to the audio. I've got in giant bold letters, run a bottleneck analysis. So, what is a bottleneck analysis? This is a formal process that you need to be following as a CEO or acquisition expert, and if you are currently working a job and you're doing acquisition on the side, I still need you to view yourself instead of an employee that's buying a business or buying a commercial asset on the side, change that identity to, you are also, on top of your W-2 9-to-5 income, you are also the CEO of your own private equity company, or you are the CEO of an investment firm, or the CEO of an acquisitions company. It's a completely different frame, it's a completely different identity that you're taking on, and it's completely free to make the shift. You don't need to have all these assets under management, you don't need to understand all of this stuff, but when you think about things differently, then you'll start moving differently, because you're the CEO, and CEOs act different than hobbyist investors. Does that make sense? Great, so what a CEO does is what's called a bottleneck analysis. So now let's get into what a bottleneck analysis actually is because it pertains to what's called the theory of constraints. I just did a full presentation on this, I'll link to the video at the end. It was like 179 slide deck presentation that I did for our Action Academy members in our Cancun event, we had about 80 of them come down. I did this in front of the crowd. Who here is familiar with the theory of constraints? So what is the theory of constraints? Most people in the audience, maybe about 10% raised their hand, the other 90% had never heard of this. So the theory of constraints states that the performance of any system is limited by the single biggest constraint. Its single biggest constraint, emphasis on single. The performance of any system, any business, any acquisition pipeline, is limited by its single biggest constraint. So by this logic, it means that there's only one given constraint in your business at any given time that you can tackle. And if you tackle that one single constraint, everything else works downstream from that constraint. I really like this concept, articulated in the book, The One Thing by Jay Papazon and Gary Keller, where they talk about, you know, what is the one thing that you can do whereby doing so and doing it will eliminate everything else or make it completely unnecessary. Like, what is the one thing, okay? And this applies if you're doing your first deal or if you are a multi-billion dollar private equity company. Same thing applies as the theory of constraints.