The Barbell Strategy for Surviving the AI Shift | Ep 982

**Alex Hormozi** (0:00)
Some of you are not using AI at all. Some of you guys are AI laggards and are like, I don't need it, no one's ever going to replace humans. And good for you, I love that for you.
It'll make it easier to beat you. But, you know, do you?
There are people today that use fax machines. There are people today who still count on their fingers. It doesn't mean that it makes them more likely to compete. It means that they are competing and still winning with a disadvantage, which means that they have to be so much better in other arenas. Right? And so it would be like not getting on the Internet for your company. Are there companies right now that do not have websites and make money? Absolutely.
Do they make as much as they could? Probably not. And so this is an absolute promise to you, is that throughout all of human history, humans plus superior technology beat humans with inferior technology. It worked from the Stone Age to the Bronze Age. It worked from the Bronze Age to the Iron Age. It worked from the Iron Age to the Titanium Age. Right? Or the Aluminium, which I think my Aussies say.
You can see it very naturally. And so also I want to give this as a little bit, like a tiny bit of stress relaxation for you. As long as it is humans plus tools against humans with other tools, then you are still competing against humans. And as long as that game still goes, you should feel endlessly confident. The day that you try to beat the machine, you will lose. And every time we've tried to say, like machines will never beat us at chest, machines will never beat us at go, machines will never beat us at insert X, they always do. Just like autopilot on planes, everyone is very against it. Now there's going to be pushback on a lot of AI stuff, but not because of its function, but because of people's emotions around it. Real quick, I'm going to show you the exact 10 stage roadmap from zero to a hundred million plus, that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as head count increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.com/roadmap, just enter info and it'll spit it right back to you all free. Now, in a world of infinite AI, labor and intelligence, where the cost of intelligence and labor go to functionally zero, rather the cost of energy, the last valuable thing that a human will get paid to do will be to take risk. And so that is something that you incur that no one else can really take away from you, which is why I think money will exist in the future. It's just that labor won't have value. And that's where this gets difficult. So it'll be more and more difficult to provide value to a marketplace when you yourself, your labor, your inherent work no longer has value when there's a robot that has infinite intelligence inside of it. It's stronger, it's faster, and it works for $200. It works for the price of the electricity that runs it. Very hard. And this is again, not to scare you, but to prepare you for what is going to come. And so if you're on Main Street right now, and you're thinking, oh, every company is going to become a technology company.
You wouldn't think of yourself as a technology company today, but it's like, well, do you use social media? Do you use the internet? Do you use email? Do you use phone? These are all components of technology that you integrated into your business. And I would consider this the last bastion of where humans play that role. Now, obviously, GDP is in gross domestic product. The amount that companies have made per headcount has continued to go up. If we look at the economy, what are the two factors that drive output? It's education, aka skills, and technology, right? And so, when you have infinite labor, with infinite intelligence, there's going to be a big explosion in GDP, gross domestic product. There's going to be more companies than ever before. And I also think that when many roles are going to get automated away, the amount of businesses that will bloom from this will be huge. But I will not say that I know, and I don't think anyone does know, but what are the few things that I can bet on, right?