The AI SEO Playbook for 2027 (AEO, GEO + AI Agents)

Eric Siu (0:00)

Grok Bot and Jev, okay, so that's what we're gonna cover first. So what we have on my screen over here is my bot, and it's literally just called AEO SEO Bot, okay? And this is something that we were trying to do internally. So this is the bot that runs a content system that we have. So each weekday, it pulls what buyer set on calls, what the team decided in meetings, and what is already working on YouTube and X. And it puts that in one table, and we have Jev. Jev is the classifier, right? Which we'll talk about in a second. It will pass a row before anyone writes, and then if a page already covers the job, so is this duplicate content or not, then it will basically give a confidence score on whether it's duplicate content or not, right?

And then we have a couple more lanes with this bot. So on Saturday, it will check what competitors are ranking for. So what are competitors ranking for from an SEO and AEO standpoint that we should be ranking for?

Let's say based on the products and services that we sell, okay? So that's one piece of it, right? We also use Click Flow so we can see what content is decaying and what's losing clicks and should we be drafting an update or should we be consolidating content, should we be updating it, right? And then we have a GEO audit bot that sends citation gaps and then they send it over here to this bot. So that's what it is ultimately.

And then we have a measurement bot over here as well. So basically we can track over time, hey, what's being published every single week and what's actually getting indexed by Google? That's still important, right? You also want to make sure, hey, what's actually generating impressions? How many impressions are you generating from this new content? How many clicks are you generating? But more importantly for us, how many free consultations are we generating, right? And so this is still early days for us, but I'll show you how we've gone about measuring this, because I basically started to roll this out like last week or so. So this is what the bot does. And then I'm going to show you, this is like a table that it kicks out over here, okay? So just so you guys know, it pulls from my content. So it can pull from like my ex account, it can pull from YouTube, it can pull from internal calls that I'm having. It's looking for content spikes, okay? What it says over here is like, hey, this is clear to publish because from, if this is already live on a scale of zero to one, it's 0.32, right? So no, does it seem like it's be, are we inventing statistics in this one? No, right? And so we have a couple of gates over here, like criteria that we set when it comes to Jev. So you can say, hey, from an AEO SEO standpoint, have we actually published this piece of content before? Okay, great. Cause you don't want to publish more duplicate content. This is a scary thing with AI, right? Two, do you actually have real statistics to back this up? Or are you just making stuff up? Three, we also have other gates where it's like, hey, if Eric actually talked about this, and this is in a YouTube video, why don't we just embed that part of the YouTube video inside of the blog post? Also, are we putting in images in there as well, which I'll show you an example blog post in a moment. Here's the other thing.

I made a video yesterday cause OpenAI Dev Day happened, right? So what OpenAI Dev Day changed for marketers? Okay, so it said it's already live, and AITel is 0.72, but I don't actually believe that. And so I might just reply over here and say, hey, so for number five on your list over here, for OpenAI Dev Day, we published that to YouTube, but where do we have that on our blog from an AEO SEO standpoint? And where are you calling out that there's an AITel here? Are you looking at the YouTube video or what are you looking at? Because we need to tighten this up. So it's just saying, hey, these are potential ideas. Okay, programmatic SEO plus search visibility, AI visibility, AI powered CRO, buying gate from LLM SEO to manage marketing agents. So it's suggesting that there's a gap from AEO standpoint here that we should be targeting. But notice, Jev is saying these are all holds over here. So one of what is this? One of eight made it through. So is this live already? On a confidence score level, it's to 1 So it's 0.38. So it's not that high, but it's getting up there. Are we inventing statistics? to 1 Is there AI tell? So if their AI tell is above 0.5 or honestly above 0.40, then we probably want to redo that piece. But the AI tell is too high. We've already published it and we're inventing stats. We need to go ahead and redo that. And then you can just have this thing redo it. So look, this table over here, this was pulled, I guess this is today. So I had a YouTube video go out yesterday. So keep in mind, it's constantly scanning. So 11,000 ads in a month. I literally had a video that said that where Cody Schneider last week when we did this webinar, he's talking about how he makes 11,000 ads in a month, his process for doing it. So this is on YouTube. It's saying it's live on YouTube.