The AI App Doing $6M With 1 Employee

**Shaan Puri** (0:00)
And I'm like, yeah, I could see how this would work. If this is working on secure, married, two kids or the third on the way, 36-year-old me, dude, 17-year-old me would be like, this app is now my life. And I think that's what's happening. So the general trend here is basically that.
Sam, notice anything different about me today?

**Sam Parr** (0:27)
You're wearing a college shirt?

**Shaan Puri** (0:28)
Do you know what that's called nowadays, Sam?

**Sam Parr** (0:31)
No.

**Shaan Puri** (0:32)
It's called Lookmaxing. Have you ever heard this term?

**Sam Parr** (0:36)
I've seen a genius CEO use the phrase Lookmaxing. Yes.

**Shaan Puri** (0:41)
Okay. So I want to talk to you about Lookmaxing because I saw this app called Umax.
So I download it. It says, are you male or female? I say, okay, male. It says 1 million people have done this on Umax.
Are you ready? And I'm like, yeah, I'm ready. And so then it says, take a picture of your face right now and I'm going to score you on how ugly you are. So your boy takes a bed selfie.
Then it's like, hey, you want your score, pay 399 And I'm like, gladly, sir, take my money. Apple pay 399 And I'm a 69 overall, Sam. I just found that out this morning. It's something I've been wondering my whole life really is where am I?

**Sam Parr** (1:27)
And I am a 69 overall.

**Shaan Puri** (1:30)
I am better looking than 49% of the people, which means the majority of people are better looking than me. And then what's interesting about this.

**Sam Parr** (1:39)
So wait, that math doesn't work out.
You're not better. Forty nine percent. Was there 110% of people?

**Shaan Puri** (1:45)
No, I'm better than forty nine. Fifty one are better than me.

**Sam Parr** (1:49)
Well, why are you a 69 then? Shouldn't you be a 51%?

**Shaan Puri** (1:52)
No, I don't know. Yeah, that doesn't make sense. Okay, so I got a 69, but my potential is an 83
I'm intrigued. Tell me more, app. And so the app basically then rates me on my jawline, masculinity, my grooming, my skin quality, my hair.

**Sam Parr** (2:10)
That's from that one selfie of you in bed?

**Shaan Puri** (2:13)
It's AI. You take a side profile and then you take a front profile.

**Sam Parr** (2:17)
What do they say about your jawline? You got a good jawline?

**Shaan Puri** (2:19)
Oh, jawline, 69, skin quality, 68, masculinity, 82

**Sam Parr** (2:23)
Nice.

**Shaan Puri** (2:24)
Your boy's a man.

**Sam Parr** (2:25)
Yeah. You know you're a man when you have to use an app to tell you you are a man.

**Shaan Puri** (2:32)
So what's amazing about this app? This app, I saw it on Twitter. Somebody tweeted an interview with the founder, and he's hanging out on the subreddits. And I don't know if you've seen, but on Reddit, these, like here's, if you go to the beauty and grooming category, so like there can be a bunch of reddits in here. Number three and number five are both this. Number three is look maxing advice, and number five is male grooming with 744,000 members.
And so these are three of the top five subreddits. So he's hanging out in these, and basically what people do is they would go post pictures of pubes.
No, it's your hair, your beard, your face.

**Sam Parr** (3:16)
It's your mustache, all that.

**Shaan Puri** (3:18)
And so you would post a photo of yourself, and he would say, hey, give me some advice. How can I look better? Strangers of Reddit.
My family, they all just tell me, oh, you're beautiful, honey. Don't worry. At school, I'm too embarrassed to ask. I don't want to look like a loser. But on Reddit, we're all losers here. It's all good. And so they post a photo, and they say, what can I do better? People give advice. So what this guy did was he turned that into an app.
He's like, let me sprinkle a little AI on this. Turn this into an app. The app does three and a half million downloads. He's making six million in ARR on this app right now. Six million ARR run rate. The app costs $3.99 a week when you unlock your thing. So I think it's like one of these, like you pay to unlock because, oh my God, I really want to know.
And then you forget to unsubscribe. It's probably the reality. But you're supposed to do a daily update as you take the steps they recommend. So for example, now this part, the first part was me doing it for science.