The 3 Surprising Businesses That Make Kid Rock $30M+/yr

**Sam Parr** (0:00)
I want to show you three things. Things that I've read in the past week or two that have inspired me. You want me to start with this? I'm going to start with the strangest one. I'm going to get it out the way.
You listen to Theo Von's podcast?

**Shaan Puri** (0:26)
Not the full, I listen to clips. Do you listen to the full thing?

**Sam Parr** (0:29)
I listen to the full thing sometimes. And there was one that happened the other day that I sat and watched the entire thing. I think it was two hours long.
You're gonna laugh when I tell you who it is. But his episode with Kid Rock was awesome. So do you know anything about Kid Rock?

**Shaan Puri** (0:47)
I'm gonna say I don't know anywhere near as much as you know about Kid Rock. I could safely assume that.
Hands down, I bet my life savings on that.

**Sam Parr** (0:55)
I have been a fan of Kid Rock's forever.
I've been a Kid Rock fan for a very long time. And Kid Rock is a very fascinating guy. So he's like born in Detroit, had this whole like rap thing. It's kind of rap, whatever it was, whatever you want to call that genre.
But the reason he's fascinating is the guys who sold a lot of records in the late 90s are some of the richest musicians out there because CDs were like $22. How much were CDs when we were kids? Like 20 bucks, right?

**Shaan Puri** (1:23)
Yeah, CDs were like really expensive.

**Sam Parr** (1:25)
Really expensive, and they cost like a dollar to make. And so Kid Rock has sold something like 40 million albums, which is a shitload of albums. And he went on Theo Von's podcast and about halfway through, he starts talking all about business and he's done some amazing things. So let me tell you a few amazing things that Kid Rock has done. Kid Rock at this point, he's kind of like Nickelback, where people make fun of him or they make fun of you for even kind of liking him. And it's kind of a joke. Dude, he's a super savvy guy. So listen to a few things that he's done.
Have you ever heard of the Kid Rock Cruise?
No. So Kid Rock has a cruise that he does every year. And you pay like $3,000 and you go on a cruise for like four or five days. And he goes on the cruise with you and he plays music every day for the cruise. It's an amazing thing.

**Shaan Puri** (2:23)
You butchered the name. It's the Kid Rock Chillin the Most Cruise.
I feel like you needed to say that.

**Sam Parr** (2:28)
It's so funny what he does. And so he's been doing this for like 10 years now or 15 years now, I think since the 2010 or so. And so that kills him.
Listen to a few other things he's got going on. He has the Kid Rock Rodeo. That's his new thing. And so do you know anything about Rodeo?

**Shaan Puri** (2:46)
I mean, you're just embarrassing me at this point. No, I don't know anything about Rodeo. I don't know anything about Kid Rock. I don't know about his cruise. I don't know about his Rodeo. You can skip the questions of, do I know about Kid Rock's extensive business portfolio? I do not.

**Sam Parr** (2:58)
All right, so here's the deal. Things are changing fast in the tech world and the internet marketing world. And that's a big deal because you have to know which trends to stay on top of in order to market better, in order to acquire customers for cheap. And so you can run your business as efficiently as possible.
Staying on top of all those trends is a pain in the butt though. And so the folks at HubSpot have made this amazing report. It has a very official sounding name because it is a very official document. It's the 2024 State of Marketing Report. They've looked at millions, tens of millions of bits of data to find the top marketing trends that have the most immediate impact on your business. And so what HubSpot did was they surveyed over 1,400 marketing pros from across the world, and they looked at what are people using effectively, what's not working more importantly, and they've been able to compile it in a really easy to read document. So if you want to learn ways how to optimize for social, or how to boost engagement, or how to strike the right balance between privacy by still being personal with your customers, go to hubspot.com/state of marketing to get the free copy, or just Google HubSpot state of marketing, and it will come up. Check it out.