Stop Selling, Start Creating: Unlocking the Disney Experience

**Jonathan Saar** (0:00)
Hey, everyone, Jonathan Saar, My Takes, and today's take is on the Disney Experience.
Gonna be a lot of little micro videos on this topic. Why? I'm in Mount Pisgah in Saranac Lake, and I just love the names of the trails. Iron Lung, The Cure, Zonkers. I'm gonna go into a bit more detail about that in another episode, but it got me thinking back at some fundamentals when it comes to content creation and creating that Disney-like experience. And I remember from National Apartment Association years ago hearing their approach to the experience, and they never really have to sell anything. It's just all there. So this series is gonna focus on what are you doing to make your content fun, make it so that it connects with your audience, that it's branded, that it flows, making that connection through creativity, through not just trying to sell stuff. And so look forward to the next few episodes. I'm gonna talk about some industry podcasters that I really love. I'm gonna talk about just this mountain bike experience in particular, and it's beautiful here in the Adirondacks by the way.
And I look forward to hearing your feedback too. But my take today is think about what your experience is. If your focus is to sell stuff, you're never gonna make traction. If your focus is to get your community to create that experience, create some magic, that, that is the ticket. Jonathan Saar, My Takes. Take care.