Stop Forcing Sales: Less CTA and More Connection

**Jonathan Saar** (0:01)
Hey, everyone, Jonathan Saar, My Takes, out here on a rail trail in the Adirondacks between Lake Placid and Saranac Lake. Beautiful ride to wrap the day up, and just gorgeous. But I wanted to continue on my little series on content magic, content creation, kind of based on the Disney model, where it says, a few things you never see with Disney, which is kind of typical in most. It's like trying to force people into purchasing something. It's all about experience. Not going to regurgitate that again. Today's take, my take, why get in the rut of just like, there's always something that someone has to do. There always has to be some call to action.
And why does it, you know, you look at YouTube stats as an example, and why do people exit right there? Oh, and by the way, you need to check out this, and you need to do this, and blah, blah, blah. And I get it, there has to be some calls to action. But at the same time, why aren't you just talking about what you do? What do you do as a company? Why do you want people to be part of your community? They're gonna opt into stuff. That's just the nature. When they feel an emotional connection to your brand, they will buy something.
It's just part of proper branding. You don't have to shove stuff down their throat at the end of each piece of content. My take for today, Jonathan Saar.