Stop Caring: The Art of Not Giving a Sh*t
BigDeal
October 7, 2026
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. You've been telling yourself the same story.
Speakers Codie Sanchez, Kanye West, Lil Wayne, Dana White, Barbara Walters
TopicsEntrepreneurshipBusinessInvesting
SPEAKER_1 (0:01)
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Codie Sanchez (0:30)
Some of you are one person's opinion away from quitting something that could change your actual life. I have an entire folder on my iPhone. Bullshit like this. Kanye, Lil Wayne, random dudes screaming into their phones, making me realize that sometimes you need somebody to remind you who the fuck you are. So this episode is for the next time they laugh at you, the next time the comments get nasty, the next time your family thinks you're insane, and the next time you fail. I'm Codie Sanchez, this is the BigDeal Podcast. Let's get into it, because I am going to make you forget every hater that's come across your life.
Here's the weird part about success. The exact thing people make fun of you for is probably what they wish they were doing instead. I go back to the first moment that I got public on the internet. Do you know who applauded, who clapped for me?
Wasn't my friends and family, it was strangers. Why? Because for some reason, most people actually do not want you to be great. And you have to say, fuck them and do it anyway. So I want to play something for you. If right now you're sitting in a job you don't like or in a career that you don't love and you're scared of taking the leap.
Kanye West (1:41)
The time is now. The time is now to express and for people to believe in themselves. The time is now for it to be okay to be great.
People in this world shun people for being great, for being a bright color, for standing out. But the time is now to be okay to be the greatest you.
Codie Sanchez (2:03)
It is great to be misunderstood.
I love this because Emerson wrote that in 1841 And so apparently greatness has been annoying people forever. And so why are you expecting people to understand something that doesn't exist yet that you have in your mind that is an innovation that other people can't even imagine? And I want you to listen to this video for a second.
Lil Wayne (2:25)
I remember one time I was at a show in Miami. It was such a great show. And I pictured in the back of my mind, like what would happen if something happened to me tonight? And a glimmer of like fear came into my heart. And I prayed and I apologized to God for being afraid of the possibility of going home to see him. And that and he made me into one of his soldiers by taking that fear away from me. When you understand that your life is in God's hands and he can call you home at any time and he has a plan for you, then you won't be scared of things.
Codie Sanchez (2:55)
And I think you have to remember that. Like, are you saying the things so somebody who isn't going to buy from you, isn't going to applaud you, isn't going to stand beside you, likes you more? Or are you doing it because there's a higher purpose? Maybe it's God for you, that's what it is for me, like what Kanye talked about. Maybe it's because you have a vision for yourself in your life and it is so big that who fucking cares if you fail along the way?
Who cares? At least you're actually trying something. If you actually want to achieve big things in life, you're going to get pushed out of companies like Steve Jobs, pushed out of the company he helped create, came back, built the most profitable company, maybe of all time, one of the biggest companies in the world. And I think most humans don't realize what it's going to take. And they think that you have to defend yourself all the time. You don't, you know what the best defense in the world is? When it's so big other people can't keep your name out of their mouth, that's hot. And let me show you a clip that gets me riled up when somebody is doubting me.
Kanye West (3:53)
I ain't got to defend nothing. It's not a defense. You know, if every time someone asks you a question, you try to say the right answer, your entire life is a test.
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