Sridhar Ramaswamy - The Past, Present, and Future of Search

**Patrick O'Shaughnessy** (0:00)
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Hello and welcome everyone. I'm Patrick O'Shaughnessy and this is Invest Like the Best. This show is an open-ended exploration of markets, ideas, stories and strategies that will help you better invest both your time and your money. Invest Like the Best is part of the Colossus family of podcasts and you can access all our podcasts, including edited transcripts, show notes and other resources to keep learning at joincolossus.com.

**SPEAKER_2** (2:31)
Patrick O'Shaughnessy is the CEO of O'Shaughnessy Asset Management. All opinions expressed by Patrick and podcast guests are solely their own opinions and do not reflect the opinion of O'Shaughnessy Asset Management. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Clients of O'Shaughnessy Asset Management may maintain positions in the securities discussed in this podcast.

**Patrick O'Shaughnessy** (2:56)
Our guest today is Sridhar Ramaswamy, co-founder and CEO of Neeva and venture partner at Greylock. After a 15-year career building Google's ad business, Sridhar launched Neeva as an ad-free search engine with a focus on personalization and privacy. During our conversation, we dive into the early days of search and what led to Google's dominance. Sridhar shares his view on the potential end state for ad-based search engines and how all of his experiences led him to found Neeva. Beyond a great deep dive into the origins of search, this discussion is filled with great lessons about data-driven decisions, the value of partnerships, and balancing revenue opportunities against user experience. I hope you enjoy my conversation with Sridhar Ramaswamy.
So I toyed with a number of ways to start our conversation. I think what we'll do is start with the top of the funnel, if you will, of the ideas behind Neeva and then narrow our way down.
Search is such an interesting topic. It's one that everyone uses every day and probably doesn't think too much about anymore. But you've been a part of this job to be done, if you will, since the earliest days. And so I think a neat place to begin would be with almost a history lesson. Could you give us what you think are the major chapters of search, the technology itself, and then we'll slowly work our way towards the interesting thing you're building at Neeva.

**Sridhar Ramaswamy** (4:12)
Great, well, thank you, Patrick. I'm delighted to be chatting with you.
Yeah, search is something that has grown on us for now, I would say almost 25 years.