Shaan's Masterclass On Pitching That Has Raised Millions From Investors

**Shaan Puri** (0:09)
All right, what's up, y'all? Shaan here, and this is gonna be a different type of episode. This is what I'm calling a masterclass. So masterclass did invite me to do a masterclass because I'm not famous, but F them, I'm gonna do it myself. I know how to do some things really, really well, one of which is pitching. And so if you're listening to this on the podcast feed, it's gonna be slightly not ideal because I'm gonna share my screen, I'm gonna show it, I'm gonna give away one of my little assets, which is my dummy pitch deck. So this is literally a template for how I do my pitch decks that is for any business that's trying to raise money, you want to send a deck to an investor and you want to have them understand what you're doing, be excited about what you're doing and cut you the check.
This is a deck that I have used to raise money, I have sent to other founders or help them raise money. I also in my power writing course, this is one of the modules, this is one of the examples, one of the templates I give away. So normally people pay $1,000 to take that course. This is one of the little things in there. I'm giving this away for free right now. So if you're on the podcast feed, you're not gonna be able to see my screen. So what I recommend you do, hit pause, open YouTube, type in My First Million, that's find our channel, subscribe to it, and now you will be able to see the screen here, because it's gonna be a lot better with the visuals. But if you're on YouTube already, all right, you're here. So here's, let me pull this up. So this is my dummy pitch deck. And by the way, I'm doing this kind of live and improvise. I haven't looked at this in a little while. So there might be some funky stuff going on, but that's okay. We'll improvise as we go. So the first thing is your title and a small subtitle explaining what you do. And as we go through this pitch deck, I'm going to write in an example from that I had done with a founder in our Power Riding course. Okay, so for example, here with the, this is your title. So they go, we are Shuny.
And I was like, okay, what the heck is that? And they go, you know, first they said, we are an app for people with insomnia. And I said, okay, that's kind of, you know, that's okay. Well, it's a subtitle that says the outcome and maybe your special sauce. And so this is what we landed on. So we go, they said, we are helping millions, millions of people fix their insomnia with skills, parentheses, not pills.
So that took a little bit of workshopping to get that one-liner. But when you have that one-liner, feels so good when you get that one-liner. So I think this is great. What are we doing? We are out here trying to help millions of people fix their insomnia with skills, not pills. All right, so that's your first line, first slide. Now let's get to the good stuff. So this is where you wanna, if you have credibility, you wanna lead with it, which is basically in the beginning of any pitch, an investor is trying to figure out, should I even care? Should I listen? And should I listen is gonna come down to one of two things. Number one, do you have something that I want? So that's kind of what the title slide sort of hints at. What do you actually do? And the second is, or are you somebody that is legit? Are you worth listening to? Do you have credibility or some gravity to you about what you've done? So if you have accomplishments, I like putting that as slide two. So a bit of credibility. If you have some accomplishments, set the stage. This is your quick intro, which sounds polite, but it's actually a place to humble brag.
And if your company doesn't have accomplishments, then skip this slide. Don't put this here. You don't want to lead with, I'm not that interesting. So in Shuni's case, I go, why, do you have any credibility? And they go, well, our co-founder or a partner is this guy, Matthew Walker, who wrote this book, Why We Sleep. And I was like, oh, I've heard of that book. It's like a best seller. They go, yeah, exactly. So I go, perfect. So our title became, we literally wrote the book on sleep.
And then basically I explained our co-founders, our founders book, Why We Sleep is a New York time best seller with over X million copies sold or whatever the thing is.