Scott Galloway: AI Wasn’t Built For You. The Rich Don’t Need You Anymore!

**Steven Bartlett** (0:00)
A huge number of businesses have spent the last few years adopting AI, and my company, steven.com, is no different. But here's the thing, most companies actually have no idea whether or not it's working for them. Their teams might be using AI, they might be spending money on AI, and their leaders might be telling the board that they are an AI-enabled business, but they'd also likely struggle to explain where in the business AI is helping. The issue is there's no easy way to see whether it's delivering value or working effectively unless you're using our sponsor Liridin, which runs seamlessly as a browser plugin or desktop agent and shows you exactly how AI is being used across your organization, what it's actually producing and where the real opportunities in your business are. That way, you're able to make data-backed decisions instead of just guessing all the time. I love anything that kills the guesswork. So if you want to be a company that's informed with your use of AI and accelerate your company's AI transformation, head to liridin.com and book a demo now. That's larridin.com and book a demo now.

**Scott Galloway** (1:01)
I think the greatest brand destruction over the last 18 months is the US brand Abroad and AI. So with America, Trump has been convinced that this was his defining moment to be known as the president that liberated the Middle East. But I think the Trump administration will be known for criminal corruption and incompetence, and that incompetence is bubbling up. And then the second greatest fall is AI and also Sam Altman, who's gone to the dark side. And I'm an AI optimist. But here's what we fail to understand. These tech CEOs, they do not have our best interests at heart.

**Steven Bartlett** (1:31)
Scott, I often come to you to help myself form my opinions on some of the most sort of consequential issues going on in the world. And when I look at some of the quotes from the CEOs of these AI companies, I've got one here from Elon that says, AI and robots will replace all jobs. What's your view here?

**Scott Galloway** (1:43)
I think it's mostly bullshit. The catastrophizing is nothing more than thinly veiled attempt to say, my technology is so devastating that it's going to shift society, and you should invest at this crazy valuation. And the data doesn't reflect that there's some big exogenous media coming for the employment market. But I believe it's actually going to create more jobs than it destroys. But the scary thing for me is that because of AI and because of these frictionless relationships that people are engaging in online, I think a lot of young people are losing the ability to endure rejection. But I think a more important technology in terms of how it's going to change the world and what will create more shareholder value is not AI. It's really.

**Steven Bartlett** (2:22)
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Scott, welcome back.
I often come to you to help myself form my opinions on some of the most sort of consequential issues going on in the world, because I find you always have a very interesting perspective. And one of the things that's been front of mind for me, and I think the audience as well, is this subject of artificial intelligence. It's moving incredibly quickly. It feels like a moving target. And I think I saw some stats the other day that said, the subject of artificial intelligence is less popular as like an industry than even ICE in the United States. In part because the big CEOs of these companies are saying that our jobs and our way of life is going to be fundamentally disrupted, and people don't feel like they have a say in that. We didn't choose this. What's your perspective on everything that's going on?

**Scott Galloway** (3:45)
There have been few brands that have fallen further faster in the last 18 months than two brands. The United States brand abroad. We used to be the enforcer of the operating system to keep rogue nations in check. The US is now that rogue nation. So the US brand abroad, for the first time in history, more people feel that China is a force of good in the world than the US. That's never happened before. So the brand US has fallen furthest fastest. The second greatest fall is AI. Your view of AI is directly correlated to your wealth. The only cohort that has a positive rating of AI is people making over $200,000.